TDC 072: How to Become A "Category of One" Thought Leader.

Three questions that separate thought leaders from everyone else in their market.

Episode Summary:

In this episode of The Digital Contrarian, host Ryan Levesque reveals the Category of One framework that's made his consulting practice oversubscribed and generated 24 speaking invitations in 18 months.

You'll learn the three critical questions that establish thought leadership positioning, discover why timing and novelty matter more than credentials, and understand how to make all roads lead naturally to you.

Question of the Day 🗣️

Which of these three questions is hardest for you to answer powerfully in your market?

Key Take-aways:

• Category of One positioning requires answering three questions in your market's mind
• "Why now?" establishes urgency by showing the old paradigm is obsolete
• "Why this?" positions your novel solution against conventional approaches
• "Why you?" creates natural authority where no other provider is worth considering
• Strategic content ecosystems can syndicate across 37 formats and channels

Timestamped Outline ⏱️

00:53 – Results from the framework approach
01:14 – Agency work and strategic content ecosystems
02:09 – The three questions framework introduction
02:13 – Question 1: Why NOW?
02:29 – Question 2: Why THIS?
02:47 – Question 3: Why YOU?
03:05 – Reflection prompt for your business

Links & Resources 🔗

• Priority waitlist for agency clients → https://www.ryanlevesque.net/apply
• Subscribe to The Digital Contrarian newsletter → https://thedigitalcontrarian.com

Connect & CTA 🎯

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Credits

Host: Ryan Levesque
© 2025 RL & Associates LLC. All rights reserved.