Tantri Mustika originally trained as a hairdresser, and spent a decade cutting hair, before she accidentally discovered ceramics. That was just four years ago! Like so many creative start-ups in the Instagram age, Tantri’s brand was launched with a simple website and online store. Fast forward to today, and Tantri is one of Melbourne’s most successful ceramicists, with a loyal following of collectors Australia-wide, and her very own dream studio + retail store.

In this podcast conversation, we chat with Tantri about how she built her brand online, the importance of seizing opportunities before you REALLY know what you're doing, and what she's learned about the business of craft and design.

This episode is supported by Squarespace.