The Dodi Connection

TDOC Spotlight 4: Keila DeFede & Will Amador with March and Ash


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In this Spotlight episode, Mr. Wowser and Kayla Bass talk with Keila Defede and Will Amador about their journeys from San Diego roots to leading roles at March and Ash. Keila shares how marketing and education are reshaping public perception, while Will reflects on his path through technology and retail innovation. Together, they highlight how March and Ash has built a culture of community, growth, and forward-thinking.

Don’t forget to visit March and Ash to learn the latest discounts on the greatest brands.

Some notable moments from this episode:

1:24 – Keila and Will’s First Podcast Interview

2:16 – Keila on Growing Up in San Diego’s South Bay

3:11 – Will Shares Childhood Memories in San Ysidro and Imperial Beach

3:47 – KGB Asks About the D.A.R.E. Program and Shifting Cannabis Stigma

8:56 – Keila Explains How She Fell in Love with Marketing

11:18 – Will on His First Nintendo and Early Passion for Technology

17:22 – Keila on the Chemistry Between Marketing and Cannabis

25:11 – Keila Describes Manifesting Her Role at March and Ash

29:19 – Will Reflects on Mission Valley Store and Growing with the Company

(43:58 – The “Yay or Nay” Game Show Segment Begins

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The Dodi ConnectionBy Diannte Grayson