Why do we write articles that people can't understand? How can we be more clear and concise in our writing? How can we reduce the load on the brains of our readers? In this episode I talk about how critically important it is to write in "plain language" so that you text can be understood by the widest number of readers. Some of the resources I mention include:

- http://www.hemingwayapp.com/

- https://en.wikipedia.org/wiki/Plain_language

- https://en.wikipedia.org/wiki/Plain_English

- https://plainlanguage.gov/

- https://plainlanguage.gov/resources/checklists/web-checklist/

What techniques and strategies do YOU find effective for writing in plain language?