Can you really sell a story around tea, in a predominantly tea consuming nation? Zooming past the notion of cutting chai in India, TGL has been able to build a solid brand around it’s premium range of teas. Bhuman Dani & Jeel Nayak break down what it means to sell this premium range of teas, to an affluent India, what goes behind the operations and marketing strategies and what’s the secret to their research.

This and more in today’s episode.

Can you really sell a story around tea, in a predominantly tea consuming nation? Zooming past the notion of cutting chai in India, TGL has been able to build a solid brand around it’s premium range of teas. Bhuman Dani & Jeel Nayak break down what it means to sell this premium range of teas, to an affluent India, what goes behind the operations and marketing strategies and what’s the secret to their research. This and more in today’s episode.

Can you really sell a story around tea, in a predominantly tea consuming nation? Zooming past the notion of cutting chai in India, TGL has been able to build a solid brand around it’s premium range of teas. Bhuman Dani &amp; Jeel Nayak break down what it means to sell this premium range of teas, to an affluent India, what goes behind the operations and marketing strategies and what’s the secret to their research.

This and more in today’s episode.

Tea Leaves in Business with TGL

If you are looking to unlock hidden insights from the brightest minds in India’s D2C Industry, you’ve landed on a goldmine. Back in 2020, when the world was under a lock-down, there’s one clan that shined through the roof - the marketers. They tried every trick in their hat, to keep their customers amused. But it was a daunting task. Selling to the new age post-COVID customer wasn’t the same as before. And that’s what we thought would be worth digging deeper into.
We spoke to India’s most digitally active brands, through their brand owners through these 15 episodes. Each episode speaks to a brand from a different sector - helping you unearth what they’ve been holding on to, data & experience.
Episode out every Monday, starting 8th March, 2021.

Business

Management

If you are looking to unlock hidden insights from the brightest minds in India’s D2C Industry, you’ve landed on a goldmine. Back in 2020, when the world was under a lock-down, there’s one clan that shined through the roof - the marketers. They tried every trick in their hat, to keep their customers amused. But it was a daunting task. Selling to the new age post-COVID customer wasn’t the same as before. And that’s what we thought would be worth digging deeper into. We spoke to India’s most digitally active brands, through their brand owners through these 15 episodes. Each episode speaks to a brand from a different sector - helping you unearth what they’ve been holding on to, data & experience. Episode out every Monday, starting 8th March, 2021.

If you are looking to unlock hidden insights from the brightest minds in India’s D2C Industry, you’ve landed on a goldmine. Back in 2020, when the world was under a lock-down, there’s one clan that shined through the roof - the marketers. They tried every trick in their hat, to keep their customers amused. But it was a daunting task. Selling to the new age post-COVID customer wasn’t the same as before. And that’s what we thought would be worth digging deeper into.
We spoke to India’s most digitally active brands, through their brand owners through these 15 episodes. Each episode speaks to a brand from a different sector - helping you unearth what they’ve been holding on to, data &amp; experience.
Episode out every Monday, starting 8th March, 2021.

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Tea Leaves in Business with TGL

Tea Leaves in Business with TGL