Heather Alto of the Central Virginia Business Coalition (CVABC) shares the organization's history, dating back to 1906, and its evolution into a thriving business coalition serving Central Virginia.

She discusses her passion for empowering local businesses, the challenges of raising awareness, and the impact of signature events like the Lynchburg and Bedford Christmas Parades, the Empower Women's Seminar, and Bedford Centerfest. Heather also emphasizes the importance of collaboration over competition and encourages the community to Buy Local, Support Local, and Think Local.