Topics Covered In This Episode

• Mercer and Jeff discuss the challenge of staying current in business.
• They highlight the importance of adapting to new technology while preserving old methods
• Jeff and Mercer explore the decision to embrace new technology (with a focus on automation and AI)  or stick with tried-and-true methods. 
• They discuss strategies for evolving business approaches and team management. 
• Mercer emphasizes staying up-to-date in the digital marketing industry through resourcefulness and networking.
• They touch on the significance of data-driven marketing, analytics, and using feedback to improve decision-making, and conclude with insights on business growth and adapting to change.

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