North Star Leaders

Team Energy with Amanda DePalma


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Plenty of leaders talk about collaboration. Far fewer can actually make it happen—especially when the stakes are high, and the timelines are brutal. So what’s the real difference between the buzzwords and the leaders who truly deliver?

In this episode, Lindsay sits down with Amanda DePalma, Head of Global Marketing for Ultrasound at Siemens Healthineers. Amanda shares the real stuff: how she learned to lead cross-functional teams without micromanaging, the years it took to trust her own thinking style, and the moments that shaped her commitment to mentorship and diversity. She also opens up about the role storytelling plays in healthcare, why patient impact keeps her grounded, and why the current wave of AI innovation finally feels different - and genuinely helpful - for clinicians and patients.

You'll hear them discuss:

  • How Amanda’s early career in every corner of marketing shaped the way she leads today
  • The culture of trust she builds so teams can do their best work without being over-managed
  • The moment she realized authenticity mattered more than mimicking the “loudest voice in the room”
  • Why forcing people to behave outside their natural style leads to burnout
  • The difference between coaching, mentoring, and sponsoring and why sponsorship changed her career
  • How real patient stories keep teams connected to the purpose behind the work
  • The global challenges clinicians face right now, from staffing shortages to long diagnostic wait times
  • Why AI is finally moving from buzzword to real-world impact in imaging and procedures
  • The possibilities opening up at the intersection of devices, imaging, and intelligent workflows
  • Resources:

    Amanda DePalma on Siemens Healthineers | LinkedIn

    Lindsay Pedersen - Contact me to tell me who you'd like to hear as a guest! | Connect with me on LinkedIn

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    North Star LeadersBy Lindsay Pedersen