<p>One of the ways you can reduce the risk of failure before entering a new region is by doing some test marketing in that region first. You can gauge the interest, create some demand - and most importantly identify any blockers early on. </p>

One of the ways you can reduce the risk of failure before entering a new region is by doing some test marketing in that region first. You can gauge the interest, create some demand - and most importantly identify any blockers early on.

Team entry 6: Warming up a region with marketing - LinkedIn post authored by Liam Bartholomew

This podcast diary is the second in Alice’s series of the Diary of a first-time CMO. Across 50+ entries, Alice de Courcy unpacks lessons she’s learned in the past two years since her last diary, scaling Cognism into new regions, introducing new products to market, on route to hitting the 100M mark. And it’s all available in audio format, for free, here!

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Team entry 6: Warming up a region with marketing - LinkedIn post authored by Liam Bartholomew

Team entry 6: Warming up a region with marketing - LinkedIn post authored by Liam Bartholomew