In the high-stakes, fast-paced world of esports, winning ismore than just a scoreboard metric—it’s a business model. Team Liquid, the world’s most watched and decorated esports organization, is proving that elite performance is a product of elite systems. Take some surprising learnings away from this engaging interview with Steve Arhancet, Co-CEO and Owner, and Thom Valks, Partnerships Manager, Team Liquid on site at SAP Sapphire 2025. With more than $60 million in annual revenue and a fanbase that spans continents and cultures, Team Liquid isn’t just playing video games—it’s redefining how modern digital enterprises operate. Powered by SAP since 2018, Team Liquid has transformed its operations by applying enterprise-grade data, AI, and analytics to everything from player recruitment to fan engagement. What unfolds is a case study that captured the attention of Harvard Business School (HBS) in 2023 and was documented by Youngme Moon, Donald K. David Professor of Business Administration at HBS. Team Liquid is indeed an illuminating case study in how vision, innovation, and technology converge to future-proof the business of sport—and create a blueprint for traditional enterprises to follow.