Too often trade shows become an “us vs. them” conflict between show managers and exhibitors. But the truth is that each would not succeed without the other and with a bit of collaboration, both parties can experience much greater success. Prefer to listen instead? Just click the play button at the bottom of this entry! So why is there so much fingerpointing? Often it comes down to a lack of communication. Exhibitors may complain that they don’t feel appreciated by show management, or perhaps never even hear from them after the contract has been signed. Show managers on the other hand