Our season finale!

From hating school to leading one of Scotland’s most respected digital product companies.
In this episode of ORRJO Unscripted, we sit down with Ross Wilson, CEO of Vidatec, a company building digital experiences, mobile apps, and AI-led platforms for global brands like Heineken, St James’s Place, TUI, Couch to 5K, and more.

Ross walks us through an incredible journey, from being uninspired at school, to discovering a love for business, to spending 17 years at Insights before stepping into tech leadership and eventually acquiring Vidatec in a management buyout.

Across the episode, Ross shares a refreshingly honest perspective on:

🚀 Leadership & Scaling

• The reality of running a tech business , from the highs of growth to the burnout moments
• Why leaders must slow down in order to scale faster
• Creating space for his team to think, challenge, own decisions and grow
• The real pressure of driving innovation while keeping the business steady

🤖 AI, Digital Transformation & Strategy

• Why most companies adopt AI for the wrong reasons
• How to find the real use cases before throwing tools at problems
• The importance of “playfulness” when experimenting with new technology
• Governance and the cultural shift required for successful AI adoption

📱 Vidatec’s Mission & The Future

• The lessons learned from building behaviour-changing apps like Couch to 5K
• How Vidatec integrates research, UX, AI and behavioural psychology
• The launch of their new employee-experience platform
• Why he believes Scotland has untapped entrepreneurial potential

💬 Personal Journey & Mindset

• Handling the stress of an eight-month MBO
• Why changing environment (even working abroad) has become vital for clarity
• The truth about late nights, uncertainty, and the parts of leadership no one sees
• Why there’s no perfect time to start a business

If you’re into tech, AI, leadership, product development, or Scottish scale-up stories, his is a standout episode packed with wisdom, honesty, and big lessons.