Subscription Ecommerce Live

Tech and Tactics for Subscription Selling with Derric Haynie - Subscription Ecommerce Live

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In this episode of Subscription Ecommerce Live, we talked with Derric Haynie, Chief Ecommerce Technologist at EcommerceTech.io, about his favorite tactics and tech for subscription selling.

We discussed: 

  • One simple tactic that led to 15,000 new customers a month, every month, for BoxyCharm 
  • Understanding on/off customers and temporary churn 
  • Tools that help you better manage your customer relationships  

    • About Derric:  

    Derric Haynie is the Chief Ecommerce Technologist at EcommerceTech.io, an invaluable resource for researching, discovering, and buying ecommerce tools. He and his team help merchants track and manage their tools, build their tech roadmap, and hold providers accountable for performance.  

    If you learn something from this discussion, we'd love to have you join us next time. Learn more about this series here: https://liveseries.getarpu.com/ 

    This series is brought to you by GetARPU.com, which helps subscription sellers make more money and retain more customers with upcoming shipment notifications that offer 2-click upsells and delays. Check us out if you want to provide an amazing experience for your subscription customers. (Syncs with ReCharge (Shopify + BigCommerce).

    Timestamps

    • 0:00 Intro
    • 1:03 Derric Intro
    • 5:34 Derric’s journey to launching EcommerceTech.io
    • 10:46 The one simple tactic that led to 15,000 new customers a month, every month, for BoxyCharm
    • 22:30 Why you should get your customers excited before offering your referral program
    • 28:25 Understanding how referral products can affect your supply chain
    • 34:25 Understanding temporary churn and on/off customers
    • 45:10 Tools and best practices for managing customer relationships
    • 49:05 EcommerceTech.io resources
    • 53:37 Outro
      • ...more
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