Did you know that 75% of the information shared at your booth is forgotten within 24 hours? Whether you’re at a large trade show or an intimate networking event, critical leads and insights can easily slip through the cracks. Our guest expert founded Backtrack, a company designed to seamlessly capture, summarize, and organize essential conversations. Backtrack turns fleeting interactions into actionable opportunities by ensuring no valuable lead or key detail is ever lost.

This is the place where real people share real challenges. Where you can find a common bond and uncommon wisdom through their stories. Use tips from the breakthroughs of others to jump start your success. Speaker, author, adventurer, and host Heather Hansen O’Neill takes you on the journey from fear to fire.  Today we talk about how Backtrack helps exhibitors retain and organize important booth conversations using AI, ensuring valuable leads and insights aren’t lost after events.

Hunter McKinley is an entrepreneur based out of Florida.

He has started several companies which have been featured in Forbes, entrepreneur, fast company, Axios, and more.

His current company, Backtrack is a product under another company, Yac, which has to date raised $10 million in series, a funding from venture capitalist, including Slack, which was recently bought out by salesforce.

In addition to technology, Hunter enjoys, creating side projects that sometimes go viral. One of those projects, tasty tabs, a masked 5 million views on TikTok and another project several million views as well.

Website: Backtrack

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Reach out to [email protected] for a 30-day trial, which is extended from seven days.

“Readiness for opportunity makes for success. Opportunity often comes by accident; readiness never does” ~Sam Rayburn

Have you heard about the new Elements of Adventure program??  Check it out here!

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