Send This To Your CEO

Tech Channel Sorcery: Make Your Competition Invisible to Prospects


Listen Later

Are you fighting for a voice in the increasingly competitive tech channel? Our tips will help you mute the competition giving you unfettered access to your next best customer.

4B Marketing Director of Strategy, Sam Grise, was recently joined by Vation Ventures Vice President of Client Success, Michael Hopfinger, for an engaging discussion to help tech channel partners understand how to silence the marketplace noise to reach their ideal prospects.

With over 30 years of combined tech channel experience, we understand that now, more than ever, the noise in the channel is deafening and only becoming louder.

But for an industry rooted in innovation and futurism, the tech industry often clings to an antiquated marketing mindset that limits growth and positive financial outcomes.

In this webinar, Sam Grise and Michael Hopfinger uncover what it takes to turn the volume down on your competitors so you can reach your next best customer without interference.

Drop below to read the transcript or watch the webinar recording above to learn:

  • The importance of being first-to-mind and how to achieve that status
  • How—and why—to make your market skip the consideration funnel stage to give you a distinct competitive advantage
  • The long-term value of awareness marketing and how to navigate its challenges
  • And much more
  • UNCODE.initRow(document.getElementById("row-unique-0"));

    ...more
    View all episodesView all episodes
    Download on the App Store

    Send This To Your CEOBy Sam Grise