Tech Diva Biz Talks

Writing a nonfiction book is an accomplishment. Turning that book into a valuable business asset requires a strategy.

In this episode of Tech Diva Biz Talks, Audrey “Tech Diva” Wiggins welcomes Wiebke Tasch, founder and CEO of Digital Authors, for a conversation about what it takes to publish a nonfiction book that connects with the right audience and supports long-term professional growth.

Wiebke explains why strong content alone isn't enough in today's competitive publishing market. From market analysis and search visibility to cover design, branding, formatting, and launch preparation, she breaks down the elements that make publishing more than simply uploading a manuscript to Amazon.

The conversation also takes a personal turn when Audrey shares the story of a business manuscript she first wrote in 1994. Wiebke offers guidance for authors revisiting older projects and introduces her approach to combining practical information with personal storytelling—what she calls “warm writing” and “cold writing.”

And what about AI? Wiebke has strong opinions about using generative AI to write books. Together, she and Audrey explore the importance of authentic authorship and how technology can support rather than replace an author's original voice.

Whether you're planning your first book, revising an unfinished manuscript, or looking to use publishing to expand your business opportunities, this conversation offers practical insights to help you move forward with greater clarity and purpose.

Free resource

Wiebke offers aspiring nonfiction authors a free market analysis to help evaluate their book ideas or manuscripts before investing in publication.

Book your free market analysis: https://tidycal.com/digitalauthorsllc/free-market-analysis

Connect with Wiebke

Website: https://www.digital-authors.com/
LinkedIn: https://www.linkedin.com/in/wiebke-tasch-%F0%9F%93%9A-43731b164/

Tech Diva Biz Talks is sponsored by Altogether Marketing. https://altogether.biz

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Want to be a guest on Tech Diva Biz Talks? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywiggins

Visibility is not just about being seen. It is about being clear, prepared, and intentional with your message.

In this episode of Tech Diva Biz Talks, Audrey “Tech Diva” Wiggins sits down with Austin Holmes, President of Publicity For Good and Signal Raptor.

Austin is a former Naval Special Operations EOD Team Leader, purpose-driven entrepreneur, husband, father of four, and tech innovator based in Nashville, Tennessee. He helped scale Publicity For Good from $12,000 to more than $200,000 per month alongside his wife, Heather, who founded the company.

Austin also leads Signal Raptor, a PR tech platform designed to help startups and emerging brands gain media visibility, strengthen credibility, and access strategic public relations support.

In this conversation, Audrey and Austin discuss:

·       Leadership lessons from Naval Special Operations

·       Scaling a purpose-driven PR company

·       Building a business with a committed “running mate”

·       Balancing entrepreneurship, family, faith, and purpose

·       Why PR can feel out of reach for small businesses

·       How Signal Raptor is working to democratize public relations

·       Why earned media still matters

·       How AI is changing credibility and business communication

·       The continuing importance of genuine media relationships

Connect with Austin Holmes

Publicity For Good: https://publicityforgood.com/
Signal Raptor: https://www.signalraptor.com/

Resources Mentioned

Hermes Agent: https://hermes-agent.nousresearch.com/
Entrepreneur Magazine: https://www.entrepreneur.com/

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A polished personal brand may get attention, but attention alone does not build a business.

In this episode of Tech Diva Biz Talks, Audrey “Tech Diva” Wiggins sits down with Shauna Smith, founder of The Marketing Muse 360 and creator of the Invisible to Iconic Movement, for a powerful conversation about visibility, personal branding, courage, and revenue.

Shauna explains the difference between branding and marketing: branding creates awareness, recognition, credibility, and trust, while marketing asks people to take action. She also shares why entrepreneurs should begin by identifying the people they genuinely want to serve—not simply chasing the audience with the biggest budget.

The conversation goes deeper as Shauna addresses why many accomplished women still hesitate to speak boldly about their expertise. Old messages about staying humble, avoiding attention, or worrying about what others may think can keep brilliant women hidden long after they have earned the right to be seen.

But visibility must also lead somewhere.

Shauna breaks down how to turn existing experience into a framework, playbook, or signature process that clients and organizations can understand and buy. She also challenges entrepreneurs to stop treating pitching like a dirty word. Asking for the business, hearing no, continuing to show up, and eventually reaching the right yes are all part of building a real company.

From choosing your audience and building an email list to speaking at conferences, appearing on podcasts, and sharing a bold point of view, this episode is a reminder that becoming visible requires more than preparation. It requires courage and consistent action.

Key Takeaways

• Personal branding builds awareness, trust, and recognition; marketing asks people to act.
• Your personal brand can travel with you as your career or business evolves.
• Choose an audience you understand, enjoy, and genuinely want to serve.
• Visibility does not generate revenue until you clearly present an offer and ask for the business.
• Package repeated expertise into a framework, playbook, or signature process.
• Podcasts, speaking opportunities, LinkedIn content, email marketing, and networking can expand your visibility beyond your immediate circle.
• Hearing “no” is not proof that you have failed—it is proof that you are in action.
• A bold point of view can be more powerful than a perfectly polished image.
• Courage is not the absence of fear; it is moving forward while fear is present.

FREE Download: A Message from Shauna

"I would like to share my gift with everyone in the audience. A branding planner.  It helps you organize what's important, create a brand that speaks to your audience, and understand social media. All included, and totally free from Shauna." Get your planner at https://subscribepage.io/BrandingPlanner

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Cybersecurity is not something you can set, forget, and deal with later.

In this episode of Tech Diva Biz Talks, Audrey “Tech Diva” Wiggins sits down with Eddie Clark, founder and CEO of Solve iT, to talk about the cybersecurity risks small businesses often overlook—and what business owners can do before those risks become expensive problems.

With more than 30 years in IT, Eddie breaks cybersecurity down from a business perspective. He explains why cyber liability insurance should be treated as a last line of defense rather than a security strategy, what a meaningful IT threat assessment should examine, and why people, processes, and technology all matter when evaluating risk.

The conversation also tackles cloud security, employee digital habits, unauthorized apps, open Wi-Fi, password management, co-managed IT, internal IT burnout, and the hidden cost of treating technology as an afterthought.

Eddie’s message to business owners is simple: later never comes.

If technology touches your business—and it does—cybersecurity needs to be part of the conversation now.

🎯 KEY LISTENER TAKEAWAYS

1. Cyber insurance is the backup plan—not the cybersecurity plan.

Coverage needs should be reviewed as a business grows, and business owners should understand the requirements associated with their policies.

2. Cybersecurity is bigger than software.

A strong program considers people, processes, and technology together.

3. Know where your data lives.

Sensitive information left on computers, stored in unauthorized cloud platforms, or shared through unsecured tools can expose the business to unnecessary risk.

4. Convenience can create vulnerabilities.

Open Wi-Fi, browser-saved passwords, ignored updates, and unauthorized applications may be convenient today and costly tomorrow.

5. IT belongs in the business conversation early.

Technology intersects with nearly every business function. Bringing IT into planning before decisions are made can prevent expensive cleanup later.

🧠 TECH DIVA TAKEAWAY

Cybersecurity cannot live in a separate box labeled “IT.”

The smartest time to think about risk is before you buy the platform, download the app, share the data, connect to the network, or discover the problem.

Because, as Eddie Clark reminds us:

Later never comes.

🔗 CONNECT WITH EDDIE CLARK

Learn more about Eddie Clark and Solve iT:

Website: https://solveit.rocks

FREE Cybersecurity Threat Assessment:
https://solveit.rocks/test-drive

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Want to be a guest on Tech Diva Biz Talks? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywiggins

What happens when your website gets traffic but not results?

In this episode of Tech Diva Biz Talks, Audrey “Tech Diva” Wiggins talks with Brett Duncan, author of The AI-Powered Business and creator of the MobileWise AI Voice System, about why so many websites fail to convert and what AI can do to help.

From mobile user behavior and bounce rate to testimonials, trust, and lead capture, this episode explores how businesses can stop losing visitors and start thinking more strategically about conversion.

Learn more: FreeMobileReport.com

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Want to be a guest on Tech Diva Biz Talks? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywiggins

What beliefs are quietly keeping you from greater wealth, freedom, and fulfillment?

In this episode of Tech Diva Biz Talks, Audrey “Tech Diva” Wiggins talks with bestselling author and prosperity expert Randy Gage about the mindset shifts that shape success. Watch the full interview on YouTube: https://youtu.be/whrsMuO6l7k. Randy shares how limiting beliefs around money, failure, worthiness, and responsibility can keep even accomplished entrepreneurs stuck.

They also explore leverage, resilience, personal transformation, and what business owners need to understand to stay relevant in the age of AI.

This is a bold conversation about rewiring scarcity thinking, creating value, and building prosperity from the inside out.

Featured quote:
“You work for money, or money works for you.”

Connect with Randy Gage:

Web: randygage.com
Podcast: Power Prosperity Podcast
Book: Wealth Without Apology

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Want to be a guest on Tech Diva Biz Talks? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywiggins

The world is loud, work is heavier than it should be, and “hustle” has become a badge of honor even when it is wrecking our health and focus. We wanted a better way, so we brought on Drew Thompson, keynote speaker and AI expert known as the “AI to human translator,” to talk about what happens when you combine practical AI strategy with something most business conversations forget: laughter.

Drew shares the through line of his career, from child actor to ad agency founder to coaching thousands of high performers, and why service is the real strategy. We dig into his upcoming book idea, Permission to Laugh, and why humor is not denial but a tool for presence, perspective, and resilience when things feel dark. From there, we turn AI into real-world action, including his “AI for 14 days” practice using ChatGPT or Gemini as a judgment-free thought partner to unpack fears, frustrations, goals, and decision blocks like analysis paralysis.

We also get tactical with a zero-dollar AI framework that stacks tools to help you operate like you have a much bigger team, plus content workflows using AI scripting, avatar video tools like HeyGen, automation with n8n, and rapid building with tools like Replit. Drew calls out what he sees high performers doing wrong right now, why grinding is not the flex people think it is, and why emotional intelligence and face-to-face connection matter more than ever as AI content marketing accelerates, especially in industries like real estate.

If you want practical AI prompts, smarter systems, and a more human way to scale, press play. Then subscribe, leave a quick review, and share this with a friend who needs permission to pause, laugh, and build lighter.

Drew Thompson
Founder and CEO, Signal and Scale AI
signalandscale.ai

Note: Drew’s community name/link may have changed since this episode was recorded. Visit his Instagram or Signal & Scale website for the most current information.

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Growth does not get blocked by lack of hustle; it gets blocked by lack of structure. I sit down with Antwon Person, founder of Skillful Brands and a retired U.S. Army senior officer, to talk about what actually helps entrepreneurs move from scattered effort to a real company that can scale. If you have ever felt buried in tasks, unsure what to build next, or stuck at a “growth ceiling,” this conversation gives you a clear path forward.

We get practical about the three S’s Antoine teaches: structure, systems, and strategy. We talk about why many businesses stall instead of failing, how mentorship and mastermind communities help you break past your current level of knowledge, and why the first six months matter so much for business structure, asset protection, and future financing. If you want business credit or loans later, the foundation you lay early makes a difference.

We also dig into modern remote leadership. Antoine shares how he runs a virtual headquarters that feels like a real office, with coworking spaces and meeting and training rooms, so remote teams can collaborate without endless email chains. Then we get into delegation and virtual assistants: when to hire, why a manager can free you up for strategic growth, and how SOPs and a solid onboarding process turn VAs into assets instead of added stress.

If you find value here, subscribe, share the episode with a founder friend, and leave a quick review so more entrepreneurs can build with clarity.

Learn more at SkillfulBrands.com

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Want to be a guest on Tech Diva Biz Talks? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywiggins

Your website can be your highest-performing sales rep or your most expensive leak, and most small businesses have no idea which one they’re running. We sit down with marketing strategist and straight-talking mentor Tom Malesic to get brutally practical about what makes a website convert, why “just being on social media” is not a plan, and how simple messaging mistakes cost real money every week.

We dig into the conversion essentials that separate a site that gets traffic from a site that gets clients: credibility, a clear call to action, and copy that speaks to the customer’s problem instead of bragging about the company. Tom shares the mindset shift that changes everything: start with pain points, prove you understand the buyer, then guide them step-by-step to book, call, or request a quote. If your homepage is confusing, you’ll feel it in your leads.

Then we demystify SEO and local SEO with the fundamentals that still win: legitimate content depth, more relevant pages, backlinks as “votes,” and a Google Business Profile that is fully built out and constantly updated. We also talk about what’s changing with AI search and LLMs, including why question-based content and strong text assets like show notes improve your odds of being surfaced by tools like ChatGPT. Finally, Tom lays out the few marketing metrics worth tracking so you can connect rankings and leads to closed sales, not vanity numbers.

If you want a clearer, calmer marketing strategy that actually makes you money, listen now, share this with a business owner who needs it, and subscribe and leave a review so more people can find the show.

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Want to be a guest on Tech Diva Biz Talks? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywiggins

Your website can be your best salesperson or the most expensive leak in your business. We sit down with marketing strategist and straight-talking mentor Tom Malesic to get clear on what actually makes a small business website convert, from credibility and copy to the one call to action you want every visitor to take.

We dig into SEO without the hype: what Google tends to reward, why “more helpful pages” usually beat a thin brochure site, and how links work like votes of trust. Then we go local, breaking down the Google Map Pack and the Google Business Profile mistakes we see everywhere, plus the hard truth about reviews: you need them, you need a plan to ask for them, and you need to outpace your competitors.

AI search is the new curveball, but Tom’s guidance is surprisingly grounded. We talk about structuring content in a question-and-answer format so ChatGPT and other AI tools can understand your expertise, and why publishing your name and offer across podcasts, show notes, guest articles, and your own site builds stronger visibility over time. Finally, we narrow the measurement overload to a few marketing metrics that matter most: rankings, cost per lead by source, lead quality, and closed sales.

If you want a practical marketing strategy that ties directly to growth, hit play, then subscribe, share the show with a business owner friend, and leave a review so more people can find these conversations.

Visit ezmarketing.com

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Want to be a guest on Tech Diva Biz Talks? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywiggins