Charm Deer, founded in Shanghai in 2012, provides exclusive customized travel services to Chinese high-net-worth private clients who travel in China and overseas. In 2018 Charm Deer launched its Charm Deer travel APP where Chinese clients can book luxury hotels around the world and in 2020 Charm Deer created APP Hotelux to service the Asian travellers.

Fast forward to 2023, Charm Deer has nearly 1,000,000 clients and members and its APP became China's leading high-end travel booking platform. Besides having the choice of over 5,000 luxury hotels and 300 luxury bed and breakfast properties across 66 countries, travellers can also include luxury limousine transfers and gourmet restaurants into their itinerary.

Kevin Wu, the Founder of Charm Deer , became a member of the "Advisory Board" of Hilton Hotel Group in 2020, was awarded Tourism Personality Award issued by the China National Tourism Network and has been nominated for the Global Luxury Travel Industry Contribution, Economy and Legend Award by Virtuoso in 2021.