Tech Entrepreneur on a Mission Podcast

This podcast interview focuses on the entrepreneurial journey to drive change and adapt as a B2B marketer in an evolving business landscape. My guest is Christian Klepp, Co-Founder of EINBLICK Consulting and Host of the B2B Marketers on a Mission podcast. 

Christian is a global citizen, entrepreneur, podcast host, and B2B branding expert with over 13 years of experience across diverse markets. Throughout his career, he worked with major global brands like Philips, Caterpillar, Samsung, and Logitech. 

He is a true "third-culture kid." He grew up in Austria, the Philippines, Singapore and China - and is currently living in Canada, giving him a multicultural perspective and ability to bridge East and West.

In 2019, Christian took a leap of faith and co-founded his own B2B branding and marketing consulting firm called EINBLICK. He's also the host of the popular "B2B Marketers on a Mission" podcast, where he interviews talented professionals in the B2B space and provides a platform for sharing cutting-edge insights with the B2B community.

Being a regular listener of his podcast inspired me to invite Christian to my podcast. We explore why marketing isn't optimally leveraged inside many B2B SaaS companies. He shares insights from well over 100 podcasts on what marketers should do differently to increase alignment and buy-in across the organization to make a larger impact. Last but not least, he explains how to avoid complacency in marketing and how, by leveraging different perspectives, the company can stand out more and increase resilience to adapt faster to market change.

Here's one of his quotes

The way that marketers need to deal with addressing buy-in is they need to understand how their organization works. How does your company generate revenue? Where is the most revenue coming from? Which industries? Which customers? Do you understand what EBITDA is? Because if you don't understand, you better start learning about it quickly because that's what your board cares about.

During this interview, you will learn four things:

For more information about the guest from this week:

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This podcast interview focuses on the entrepreneurial journey to empower business users, especially in SMEs, to easily find insights in their data without technical complexities. My guest is Thomas Wulff Wilhelmsen, Co-founder and CEO of Less.

Thomas and his co-founder Daniel previously worked as consultants in the data space before founding Less. Their experiences and frustrations in this role inspired them to create an analytics product for people like themselves.

And that led to the birth of Less in September 2022. The name "Less" embodies their goal of stripping away complexities to build a product that focuses on the end goal and takes care of the technical aspects behind the scenes.

Their mission: Set doers free to do what they do best: Roll up their sleeves and solve problems. 

And this inspired me, and hence I invited Thomas to my podcast. We explore what's, after decades of development, still broken in the Business Analytics solutions market. Thomas shares his lessons learned from steering Less' journey as a customer-funded startup. He shares how he got early traction with paying customers and how he's creating a culture of analogical thinking to solve problems in creative ways.. Last but not least, he'll inspire you with his fresh perspective on crafting a compelling narrative that sells. 

Here's one of his quotes

"We've been focusing more on the persona than on the sector or industry. We call them doers. People that are curious by nature, that are frustrated with being dependent on other people and want to build cool things that they can show to other people in their teams and drive that change internally."

During this interview, you will learn four things:

For more information about the guest from this week:

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Angelo is a serial entrepreneur who has founded and exited multiple companies. 

In 2017 he co-founded Zakeke, an AI Visual Commerce platform. It's doing groundbreaking work in transforming the B2B customer journey and shopping experience. With this focus, it's now  serving 10,000+ eCommerce brands worldwide across 400+ industries

Their mission:  To improve the industry's environmental footprint through the use of technology in the display process, the shopping experience, and the purchasing experience.

And this inspired me, and hence I invited Angelo to my podcast. We explore how the shopping experience is still broken today - and why. Angelo shares his how he's building an organization to fix this and shares anecdotes about his lessons learned in choosing the right team, fostering a culture of innovation, and setting ambitious long-term goals. He then elaborates on creating resilience across the business, customer-centric product development, and how strategic acquisitions and investment in eco-system helped to scale their business.

Here's one of his quotes

I wanted to create a company that was totally based on a long-term vision. This is one of the most difficult choices to make when you start because it means you burn more money in the first years of the company. My opinion is that if you don't start as a long tail business, it's difficult to transform a company with 200 or 300 big customers into a company able to serve 1000s of customers, maybe most of them small customers.

During this interview, you will learn four things:

For more information about the guest from this week:

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My promise: It’s short. To the point. Inspiring. And valuable.

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This podcast interview focuses on the entrepreneurial journey to make social a positive place again - for everyone. My guest is Matthew McGrory, CEO of Arwen AI.

Matthew is a tech- entrepreneur on a big mission. He has held tech leadership roles: IT Director at Logicalis, Director Managed Services at Acora, and Managing Director at Carrenza (a cloud service provider acquired by Six Degrees Group), 

In the period from July 2018 and September 2020 he took a break from his corporate life to become a House Husband. In that period he developed a passion for using AI to drive positive change.

That led him to cofound Arwen AI in September 2020. Arwen AI is a platform that helps its customers actively moderate and manage their community, across both paid and organic.

Their mission: to make social media a more positive place by filtering out hate speech and toxicity. 

And this inspired me, and hence I invited Matthew to my podcast. We explore what's broken in today's Social Media world. Matthew shares his vision to make Social a place without toxicity and spam. He then elaborates on his hard-won lessons from his journey to speed up direct sales and benefit from using ecosystems to grow even faster. Last but not least, he shares his framework to increase resilience across the organization. 

Here's one of his quotes

I thought, 'This is great, we'll create some technology, fix the problem and everyone will buy it.' I was so wrong on that part. I got to about demo number 200, it was with a US broadcast news organization. And the head of digital said, 'Listen, I'm protected by the First Amendment, I can let anything go up on my channels. I don't have to get rid of it. You're giving me an extra job to do. An extra cost. Tell me why this is valuable to my business. Tell me how it makes me money or saves me money.'

During this interview, you will learn four things:

For more information about the guest from this week:

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Yes, it’s actually daily. And yes, people actually stay subscribed

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This podcast interview focuses on the entrepreneurial journey to take GTM efficiency to the next level for enterprise SaaS companies. My guest is Josh Ellars, CEO of OpenGTM.

Josh has over 15 years of experience leading successful go-to-market (GTM) functions at high-growth SaaS companies like Metalogix, Qualtrics, and OpenGov. This extensive background gives him unique insights into scaling SaaS businesses.

In 2021 he founded Patri, which was rebranded OpenGTM in 2023. OpenGTM is platform to create content buyers love, capture high-intent leads, and uncover the truth behind your buyers and pipeline. 

It's mission: to unite sales, marketing, customer success, and product around the attributes of highly-retained customers in order to boost revenue and retention.

And this inspired me, and hence I invited Josh to my podcast. We explore what's broken in today's world of Go-to-Market (GTM). Josh shares his wealth of experience in scaling SaaS businesses. He emphasizes the importance of the "sell, design, build" methodology, where market demand pulls product development. He also explains, how their approach helps companies cut through the noise of the crowded go-to-market tech landscape. And last but not least he shares some big lessons learned on differentiation and growing efficiently.

Here's one of his quotes

Too often in Go To Market and in company building in general, we're driven by product market fit. And that's wonderful. But a big portion of that is really identifying: Is there security and regulatory fit? Is there a financial fit? Can we get some sort of return out of this investment we're making in this customer? And I absolutely saw that I had to learn the hard way and lose some very large deals. That got me thinking that I think there's a better way to to vet these opportunities. 

During this interview, you will learn four things:

For more information about the guest from this week:

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(Just see what peer B2B SaaS CEOs say)

My promise: It’s short. To the point. Inspiring. And valuable.

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This podcast interview focuses on the entrepreneurial journey to sustain in a heavily competitive market. My guest is Niklas Hanitsch, Co-founder and CEO of SECJUR.

Niklas is a tech entrepreneur on a Mission. He was an idealist punk who turned lawyer, then SaaS founder. He's got deep expertise in data privacy, compliance, and agile product development. And entered the prestigious Top 40 under 40 list by Capital Magazine in November 2023. 

Over the years, he grew the belief that while data protection and compliance requirements are important, the implementation should not become a stumbling block for companies.

And that became the big idea behind SECJUR, an AI-driven compliance automation platform, which he founded in December 2017.

Their vision: A world where businesses are always compliant, but never have to think about it.

And this inspired me, and hence I invited Niklas to my podcast. We explore how personal tragedy grew into entrepreneurial drive. He shares how he bootstrapped the company towards growth, navigated fundraising during a recession, and built a resilient team culture from the start. Beyond that, he elaborates on his frameworks for strategic decision-making, hiring for values fit, and relentlessly delivering customer value. Last but not least he shares practical advice on how to stay motivated and sane in the crazy world of building a software business.

Here's one of his quotes

"Bootstrapping was definitely something that made us successful because we had time to really focus on the business and not focus on fundraising, on report creating reports and stuff like this. So we learned a lot about what customers really want in that time, because we could spend all our time with customers."

During this interview, you will learn four things:

For more information about the guest from this week:

Subscribe to the Daily SaaS Reflection

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Yes, it’s actually daily. And yes, people actually stay subscribed

(Just see what peer B2B SaaS CEOs say)

My promise: It’s short. To the point. Inspiring. And valuable.

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This podcast interview focuses on the entrepreneurial journey to finally solve the problem of managing all your personal and professional relationships. My guest is Matt Achariam, Co-Founder and Co-CEO of Clay.

Matt has a diverse background in product development and design. 

He was a principal at design agency FortySix, working with clients like Disney, BBC, Expedia, and the University of Pennsylvania and held product roles at Custora (acquired by Amperity) and LayerVault (acquired by Tiny Capital) and 

He has a lifelong obsession with the craft of design, sparked by childhood curiosity about why certain objects elicit feelings of joy. This led him to question the status quo in relationship management software - and that's how the vision behind Clay was born.

In 2018, he and his co-founder, Zach Hamed, founded the company, an app for managing personal and professional relationships. 

Their mission: to help people be more thoughtful and helpful with their relationships, ultimately helping them achieve more and be happier by putting others first.

And this inspired me, and hence I invited Matt to my podcast. We explore his journey of building Clay. Matt shares how he and his team create meaningful differentiation beyond just solid functionality. He elaborates how they gained early traction and created strong organic growth that enables them to now manage over 100 million relationships. Last but not least, Matt shares his insights on navigating tradeoffs, maintaining confidence in decision-making, and staying true to company values while scaling rapidly.

Here's one of his  quotes

Be very clear about the values and the lines that you will cross and won't cross because when things start speeding up, momentum is something very precious. 

When you move really fast, you have to move with confidence. And if you don't have the confidence and that foundation, you're not going to be able to make decisions rapidly.

During this interview, you will learn four things:

For more information about the guest from this week:

Subscribe to the Daily SaaS Reflection

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Yes, it’s actually daily. And yes, people actually stay subscribed

(Just see what peer B2B SaaS CEOs say)

My promise: It’s short. To the point. Inspiring. And valuable.

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This podcast interview focuses on the entrepreneurial journey to build a business that can survive crises and emerge stronger every time. My guest is Lee Rubin, founder and CEO of Confetti. 

Lee is a visionary culture leader with over a decade of experience in B2B sales. In 2014 she founded Wekudo - a remote corporate event planning agency. The idea behind it came while working at ZocDoc, where she struggled with the bureaucracy and logistics of planning team-building events. 

Soon after that, she founded Confetti, realizing that the problem could only be solved through a combination of technology and people (not just people). 

Under Lee's leadership, Confetti achieved exponential 600% growth during the COVID-19 pandemic and grew it as the leading solution for virtual team-building through a relentless focus on quality experiences.

Their mission: to simplify event planning while empowering organizations to build stronger, happier, and more holistic teams through unforgettable shared experiences that make work life more memorable.

And this inspired me, and hence I invited Lee to my podcast. We explore her journey to build a successful B2B SaaS company in a period when most of her competitors ceased to exist. Lee shares her story about a remarkable pivot during Covid, and why she decided to do nothing when "back to work" kicked in again. She also shares how she wasted 3 valuable years at the start, and what she could have done differently to avoid that. Last but not least, she elaborates on what ingredients she doubles down on to build a product people just keep talking about.

Here's one of her quotes

The main contributor to our success is that we built a platform that had a very strong form of agility. The platform can support various different use cases if we really want it to. It allowed us to pivot super quickly [during Covid]. The last invoice that we got from an in-person event and the first invoice that we got for a virtual was 10 days. We didn't spend time sitting in sadness that our events business was in shambles. We got right back to the drawing board, back to playing and having fun and trying to see what sticks - and the virtual events stuck.

During this interview, you will learn four things:

For more information about the guest from this week:

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Yes, it’s actually daily. And yes, people actually stay subscribed

(Just see what peer B2B SaaS CEOs say)

My promise: It’s short. To the point. Inspiring. And valuable.

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This podcast interview focuses on the entrepreneurial journey to create a sticky and healthy B2B SaaS business. My guest is Emeric Ernoult, Founder and CEO of Agorapulse.

Emeric is a serial entrepreneur with 20 years of experience in social media and SaaS. He co-founded affinitiz, one of the first modern social network SaaS platforms in France in the early 2000s.

In 2010 he founded Agorapulse, social media platform. He grew it from generating €140,000 in annual revenue to achieving the same figure every three days, without taking significant outside funding. 

This makes Agorapulse an inspiring bootstrapped SaaS success story. Hence I invited Emeric to my podcast. We explore his insights on what it takes to create a successful B2B SaaS company without having to rely on external funding. He shares is big lessons learned running the business through a PLG motion, and explains why they've pivoted to a sales-led SaaS motion, thereby moving up market. Last but not least, he elaborates on his approach to customer segmentation, creating measurable business value, and how to enable constant evolution

Here's one of his quotes

"Do not raise money. VC firms and investors are going to tell you that you're going to get more than money... if you don't know how to leverage that money, you're basically just given away part of your company for something that you're not going to get value from."

During this interview, you will learn four things:

For more information about the guest from this week:

Subscribe to the Daily SaaS Reflection

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Yes, it’s actually daily. And yes, people actually stay subscribed

(Just see what peer B2B SaaS CEOs say)

My promise: It’s short. To the point. Inspiring. And valuable.

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This podcast interview focuses on the entrepreneurial journey to turn a startup into a +$100M ARR growth business. My guest is Jim Yu, Founder & Exec Chair at BrightEdge

Jim Yu is the visionary. He started his career at Mercator Software (now IBM), serving as Director of Product Development, and then moved to Salesforce.com, where he was a Director of Product Management. 

He graduated from university when he was 16 years old, and holds an MBA from Stanford University, a Master's in Systems Engineering from the University of Virginia, and a B.S. in Computer Science from the University of South Dakota. 

In 2007 he founded BrightEdge where he's been at the helm as CEO for 16 years. He grew BrightEdge into a global leader, helping more than 8,500 of the world's largest brands drive measurable, predictable revenue from their websites and search engines

Their mission: to help marketers deliver content that resonates with their audience and drives business impact. More specifically, BrightEdge aims to transform online content into tangible business results, such as traffic, revenue, and engagement.

And this inspired me, and hence I invited Jim to my podcast. We explore his journey of building BrightEdge into a successful SaaS company that crossed the $100M ARR bar. He elaborates on his first principles when it comes to building core differentiators, being intentional about market choices, and setting clear milestones for each growth stage. Lastly, he shares his advice on managing go-to-market investments and staying driven by a strong mission to scale intelligently.

Here's one of his quotes

It really paid off was when we found the big box retail segment. So if you think about social networks, they have a lot of web pages that represent musicians or people or things like that. But on the retail side, they have a lot of products, they have a lot of categories. And if those show up well on search, it leads directly to purchases and revenue. 

So the next use case we built into our technology was connecting the dots back to purchases and orders. And so then you could see, as you optimize for organic search, what was the impact on revenue, and then that's when we started to really get forth. We ended up getting most of the big retailers.

During this interview, you will learn four things:

For more information about the guest from this week:

Subscribe to the Daily SaaS Reflection

Get my free, 1 min daily reflection on shaping a B2B SaaS business no one can ignore. Subscribe here

Yes, it’s actually daily. And yes, people actually stay subscribed

(Just see what peer B2B SaaS CEOs say)

My promise: It’s short. To the point. Inspiring. And valuable.

Learn more about your ad choices. Visit megaphone.fm/adchoices