In this episode of No Clubs Required, we sit down with Legal Marketing Association president Rachel Shields Williams to talk about leadership, emerging technology, and what it really takes to advocate for change inside a law firm. 

As a leader working at the intersection of data, systems, and innovation, Rachel shares what it’s like to champion new technologies to audiences that may be unfamiliar—or even resistant—while navigating the added scrutiny women often face when they’re direct, decisive, and persistent.  

She also outlines which technologies and data points matter most right now for business development, offering practical insight into how lawyers can better understand their clients, their markets, and their own performance. 

Learn more about No Clubs Required: 

https://www.fractionallawfirmcmo.com/about-us/no-clubs-required