Larry Jordan is an award-winning producer, director, editor, teacher and trainer who’s been involved in the media industry for 50 years. He’s produced, directed or edited at local broadcast TV stations, network television in the US, and created more corporate and training videos than he can count. His new book, "Techniques of Visual Persuasion," is an invaluable resource to anyone working in media, for film, television or the web. He has a lively discussion with our host, Cirina Catania, who also produced his popular podcast, "Digital Production BuZZ," for many years! OWC RADiO's producer, Debbie Price, took over as BuZZ producer after Cirina left to further her filmmaking career. So, if you haven't guessed, we're big fans of Larry Jordan here at OWC RADiO.

Larry believes that technology is inherently confusing for many people. So his goal, in his writing and video training, is to reassure people that they can actually learn this new stuff. His training is based on explaining the underlying fundamentals of a technology, then providing clear explanations illustrated with stories on how it’s used.

Larry is based in Los Angeles, a member of both the Directors Guild of America and the Producers Guild of America, and the author of nine books and thousands of technical articles on all facets of production and post-production. He’s the host of the Digital Production Buzz podcast and also writes a free weekly newsletter on post-production that publishes every Monday.

For more information about our amazing sponsor, Other World Computing, go to MacSales.com or OWCDigital.com, where you’ll find hardware and software solutions and tutorial videos that will get you up and running in no time.

For more about our host, filmmaker, tech maven and co-founder of the Sundance Film Festival, Cirina Catania, visit cirinacatania.com.

If you enjoy our podcast, please subscribe and tell all your friends about us! We love our listeners. And, if you have ideas for segments, write to [email protected]. Cirina is always up for new ideas!

“I will confess that it has come as a complete surprise to me that it has been so glowingly reviewed by people who are professionals in the industry. That wasn't the audience I had in mind when I wrote it.” -Larry Jordan

In This Episode

01:02 - Cirina introduces Larry Jordan, an award-winning producer, director, editor, and teacher. He’s been in the media industry for more than 50 years and has created many corporate and training videos. He’s the author of Techniques of Visual Persuasion, his latest book on improving communication skills. 05:28 - Larry elaborates on why persuasion is a choice and how you can effectively persuade people without forcing them.  11:26 - Larry gives an example of how reading his latest book will help you understand the messages behind the angles of camera placements. 15:40 - Larry shares the three phases of his life that helped him write his book.  20:59 - The only way to communicate is to focus your message on a specific subject. 24:48 - We’re in an age where people don’t read white papers and where less is more about conveying messages. 29:15 - Larry elaborates on the Six Priorities where the audience’s eye looks first and the sequence of where it will look next.  39:43 - Larry invites listeners to his website to find more than 2000 technical articles in the Free Resources section about different software. Grab a copy of his latest book, Techniques of Visual Persuasion, to know how you can be persuasive in a remote-oriented, work-from-home world.

Jump to Links and Resources

Transcript

This is Cirina Catania with OWC RADiO. I'm speaking today with Larry Jordan, a director, editor, teacher, executive producer at larryjordan.com, and someone I have known for many years.

Larry, you and I first met in 2004 when I took my first Final Cut Pro—it wasn't even Final Cut Pro then, it was Final Cut—my first Final Cut Class. It was so much fun.