With the rise of product-led growth and the developer tools market, it seems everyone's trying to get developers to notice their products. But getting the attention of developers is famously difficult. Traditional marketing and sales tactics tend to fall flat. So how do you do it? Well, one way to find out is to ask. So I quizzed our CTO Stephan Schulze on how he thinks marketers could reach "tech people" and what skills they need to talk the talk.