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Tech Jargon, Web 3.0, and Debunking Marketing Trends I Allison Schiff, AdExchanger
Allison Schiff doesn’t hold back her feelings about all the acronyms, jargon, and “mushy” words that permeate the tech world. On this episode of Customer Data Perspectives, Schiff jargon-busts terms like “fingerprinting” and “cookieless,” dives into the future of OTT and CTV advertising, and breaks down what businesses need to understand about data privacy, identity, and evolving regulations.
Host: Isaac Sacolick, StarCIO
Guest: Allison Schiff, Managing Editor, AdExchanger
Related reading:
Tips on how to improve ad spend with a CDP
Learn best practices for data privacy and governance
For the full transcript and additional insights, visit www.cdp.com.
View all episodes
By CDP.comAllison Schiff doesn’t hold back her feelings about all the acronyms, jargon, and “mushy” words that permeate the tech world. On this episode of Customer Data Perspectives, Schiff jargon-busts terms like “fingerprinting” and “cookieless,” dives into the future of OTT and CTV advertising, and breaks down what businesses need to understand about data privacy, identity, and evolving regulations.
Host: Isaac Sacolick, StarCIO
Guest: Allison Schiff, Managing Editor, AdExchanger
Related reading:
Tips on how to improve ad spend with a CDP
Learn best practices for data privacy and governance
For the full transcript and additional insights, visit www.cdp.com.