Tech Marketing Rewired

Sumner Vanderhoof’s team built autonomous engineering first, so they could build autonomous marketing. In this Past the Pilot episode, the Propensity CEO tells Kevin Kerner what changes when AI runs the whole go-to-market process instead of handling one task at a time.

Sumner explains how Propensity became an autonomous ABM platform. Every impression, click and sales accept or reject now feeds the model, so the oldest fight in B2B, marketing vs. sales on lead quality, finally teaches the system something. He also talks through why his best workflow this year put a human back in the loop, and why he refuses to run more than two MCPs.

In this episode:

• Autonomous engineering: customers vote on features, and Propensity’s own MCP builds them
• The context matrix: separating good data from bad without a big migration project
• Building a Q1 campaign by voice from the gym, then approving it from his phone
• “Human-verified intent”: a market research team that qualifies leads before sales sees them, with about half converting to pipeline
• Why he’s building for autonomy and context, not more agents
• Going from about 60 code contributions a week to about 6,000
• AI Roulette: ChatGPT, Codex or Claude, which one gets fired?

Connect with Sumner Vanderhoof on LinkedIn and learn more at propensity.com. You can also find the Propensity team at the London ABM Summit on November 4.

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin

🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.

New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.

Catch the video version of the podcast on our YouTube channel.

👉 Catch all our episodes at www.techmarketingrewired.com

📩 Got a guest idea or question? Email us at [email protected]

🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.

📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/

📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.

www.mightyandtrue.com

Kelly Hopping is in her fifth CMO role, and she says it looks nothing like the last one. In this Past the Pilot episode, the 6sense CMO talks with Kevin Kerner about what happens when AI can scale anything but can't govern itself.

Kelly explains how 6sense is shifting from an app marketers log into to an "ingredient" in a headless go-to-market, with sellers now pulling 6sense intelligence through Claude and Copilot. She shares how one message house now produces 15 enablement documents, why her content flywheel is still stuck in pilot, and why she won't hand her BDR team over to AI.

In this episode:

• Why being agentic isn't enough without the right data going in and governance on the back end
• Running 6sense on 6sense: moving sellers to MCP access
• Doing a writer's job for 90 days before backfilling it, then hiring an editor and content strategist instead
• The "inverted tree" org chart: strong strategists at the top, thin or digital layers underneath
• Why buyers use LLMs to compare vendors, not to find them
• AI Roulette: how much of 6sense's content would pass a "that's AI" test

Kelly will be at Breakthrough 2026, 6sense's agentic go-to-market summit, November 2–5 in Las Vegas.

Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyhopping/ Learn more about 6sense: https://6sense.com Listen on Apple, Spotify and more: https://techmarketingrewired.com

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin

🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.

New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.

Catch the video version of the podcast on our YouTube channel.

👉 Catch all our episodes at www.techmarketingrewired.com

📩 Got a guest idea or question? Email us at [email protected]

🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.

📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/

📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.

www.mightyandtrue.com

What Happens When a CMO Lets AI Agents Build Everything with Mike Maziarz of MindBridge

Mike Maziarz runs both product and marketing at MindBridge, the AI platform that finds errors and fraud in financial transactions. He's also a CMO who builds. He taught himself agent architecture and created Tropo, an operating system for AI agents that's now about 5,000 files, and his agents wrote every line of it.

I'm Kevin Kerner, host of Tech Marketing Rewired from Mighty & True. This is the next episode of Past the Pilot, our series about what senior B2B marketing teams are actually doing now that the AI experiments are over. Mike went deep.

We get into how MindBridge aligns product, sales, and marketing behind "P0" and jobs to be done, and why holding both roles hasn't ended the argument between them. Mike walks through how his 30-page messaging framework became "Mo," an internal AI that writes battle cards and pitches on demand. He explains why he decided he had to go back to school on AI, and how he built Tropo, a studio where agents have lineage, memory, and their own lanes.

Then the three benchmark questions every guest this series answers:

1. One AI workflow you put into production that made a real impact, and one you killed.
2. What's still stuck in pilot that you expected to be running by now.
3. The one thing your team won't hand to AI, and why.

Mike's answer on the product side shows where agents fit in the seams of enterprise software, and it's worth the listen alone. Stick around for AI Roulette, where the bot asks which half of him gets fired first when the website promises something product can't deliver.

Reach Mike at [email protected] or on LinkedIn: https://www.linkedin.com/in/michaelmaziarz/
Learn more about Tropo at https://tropo-ai.com and MindBridge at https://www.mindbridge.ai

Chapters
0:00 Rebooting a 30-Year Skill Set
0:29 Meet MindBridge CPO and CMO Mike Maziarz
1:32 From Engineer to Product and Marketing
4:05 An Independent Layer of Oversight for CFOs
5:49 Owning Both Product and Marketing
9:00 Aligning Everything to Jobs to Be Done
13:17 Board Pressure and Build vs. Buy
16:57 Treating Agents Like Coworkers
19:11 How a CMO Started Building
23:33 The Messaging Framework That Became Mo
27:20 Building Tropo, an OS for Agents
29:13 Agents With Lineage, Memory, and Tools
33:25 How the Team and Execs Responded
36:23 Why Leaders Have to Understand AI
38:26 Where CMOs Should Start
41:26 Benchmark Questions for the Series
45:22 The BDR Cockpit Stuck in Pilot
47:10 What the Team Won't Hand to AI
49:26 AI Roulette: Which Half Gets Fired?
50:23 How to Reach Mike

🎧 More episodes: https://mightyandtrue.com/insights/podcast/
📬 Newsletter: https://mightyandtrue.com/insights/newsletter/
📝 Substack: https://kevinkerner.substack.com/

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin

🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.

New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.

Catch the video version of the podcast on our YouTube channel.

👉 Catch all our episodes at www.techmarketingrewired.com

📩 Got a guest idea or question? Email us at [email protected]

🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.

📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/

📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.

www.mightyandtrue.com

Most “customer feedback” is broken in a predictable way: we hear from the loudest users, the angriest reviews, and the happiest edge cases, then we call it insight. Kevin Kerner sits down with Malinda Sandman, VP and head of global marketing at Typeform, to unpack how modern teams can escape squeaky wheel bias and finally understand what customers think at scale and why they think it. 

We get into Typeform’s evolution from a form builder into an AI powered customer feedback and qualitative research platform, including Research Flow and the broader push to help marketers, product teams, and researchers move from data collection to decision making. Malinda shares how Typeform thinks about human-first design in a world flooded with AI marketing tools, and why “asking like a human” still matters even more when an AI moderator is helping run the conversation. 

One of the biggest takeaways is the case for voice and video as the next generation of voice of customer research. We talk transcript data, emotional nuance, adaptive follow-up questions, and why video-based responses can drive dramatically higher feedback and longer engagement than text. 

Then we zoom out to go-to-market strategy: SMB versus enterprise motions, faster experimentation with tools like Claude, prototyping and A/B testing, on-site chatbots that tighten the funnel, and how MCP style integrations could reshape product discovery inside LLM workflows. 

If you care about AI workflows for marketers, customer research, product marketing messaging, and practical SaaS go-to-market strategy, this conversation will give you new angles to test. 

Subscribe to Tech Marketing Rewired, share this with a teammate, and leave a review, then tell us: where are you still relying on the loudest customer instead of the real market?

Follow Malinda on Linkedin or learn more about Typeform

🎧 Learn more about Tech Marketing Rewired:
https://mightyandtrue.com/insights/podcast/

#Marketing #AI #B2BMarketing #Typeform #TechMarketingRewired

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin

🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.

New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.

Catch the video version of the podcast on our YouTube channel.

👉 Catch all our episodes at www.techmarketingrewired.com

📩 Got a guest idea or question? Email us at [email protected]

🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.

📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/

📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.

www.mightyandtrue.com

Brendan Farnand co-founded Knak to take the HTML out of email — so marketers can build campaigns instead of wrestling with code. He's also the first guest to set the benchmark on our new series, Past the Pilot.

I'm Kevin Kerner, host of Tech Marketing Rewired from Mighty & True. This series is about what senior B2B marketing teams are actually doing now that the AI experiments are over. Brendan went first, and he got specific.

We get into the "square-shaped" marketer AI is making possible, why Knak canceled its Lovable subscription once designers and developers landed in the same platform, and the campaign agent his team put into production — fed with brand guidelines, briefs, research, and even recordings of their kickoff calls. He also explains why they killed the fully-headless version, and what OpenAI told them about keeping a human in the loop.

Then the three benchmark questions every guest this series answers:

1. One AI workflow you put into production that moved a real number, and one you killed.
2. What's still stuck in pilot that you expected to be running by now.
3. The one thing your team won't hand to AI, and why.

Brendan's answer to that last one — about writing, and why his voice still has to sound like him — is worth the listen alone. Stick around for AI Roulette, where a snarky bot asks him why he'd still rather work on cars.

Reach Brendan at [email protected] or on LinkedIn. Learn more at www.knak.com.

🎧 More episodes: https://mightyandtrue.com/insights/podcast/
📬 Newsletter: https://mightyandtrue.com/insights/newsletter/
📝 Substack: https://kevinkerner.substack.com/

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin

🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.

New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.

Catch the video version of the podcast on our YouTube channel.

👉 Catch all our episodes at www.techmarketingrewired.com

📩 Got a guest idea or question? Email us at [email protected]

🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.

📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/

📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.

www.mightyandtrue.com

AI didn't give marketers more time to be creative. It gave them more time to make slop. That's the tension at the heart of this one.

I'm Kevin Kerner, host of Tech Marketing Rewired from Mighty & True, and this is the opener of our new season, Past the Pilot — what marketing teams are actually doing now that the AI experiments are over. To set the table, I wanted someone who teaches this stuff and actually uses it.

Sean Richards is a creative director, copywriter, and educator who's spent nearly eight years teaching marketing at Concordia University. We get into why Gen Z feels like it's holding the bag on AI, the token subsidy nobody's pricing in, and why higher ed is due for a reckoning. Sean explains how he teaches AI in the classroom — discipline and critical thinking first — and why more output isn't the same as more value, using a brutal 30-articles-in-a-week client story to make the point. He also points to Canva's "clear the decks" week as the gold standard for rolling AI out the right way.

Then we land on where human judgment still wins, with songwriting and Suno as the example: a thoughtful human on the front end, AI in the middle, and a human touch on top. Stick around for AI Roulette, where a snarky bot calls Sean out for teaching marketers to demand proof by day while writing a musical about chasing Bigfoot by night.

Hear Sean's musical, Yeti or Not, at https://yetiornotmusical.com and connect with him on LinkedIn.

🎧 More episodes: https://mightyandtrue.com/insights/podcast/
📬 Newsletter: https://mightyandtrue.com/insights/newsletter/
📝 Substack: https://kevinkerner.substack.com/

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin

🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.

New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.

Catch the video version of the podcast on our YouTube channel.

👉 Catch all our episodes at www.techmarketingrewired.com

📩 Got a guest idea or question? Email us at [email protected]

🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.

📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/

📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.

www.mightyandtrue.com

Everyone can buy the same AI tools now. That’s the problem and the opportunity. When technology stops being scarce, differentiation comes from how you show up, how well you understand the customer, and how consistently your go-to-market system reinforces that understanding.

Kevin Kerner sits down with Nate Skinner, CMO at 8am, to unpack a full-stack transformation: rebranding from AffiniPay (a name closely tied to payments) into 8am, a platform that supports legal and accounting professionals with payments, practice management software, timekeeping, reconciliation, and embedded fintech services. Nate explains how the team anchored the rebrand in research, then backed it up with real operational change so the brand isn’t just a new logo living inside an old motion.

We also get tactical on modern growth. Nate shares how 8am shifts to audience-based selling, restructures territories and partner relationships with bar associations, and rebuilds the website around customer context. Then we dig into answer engine optimization (AEO) and why showing up in Claude, ChatGPT, and other answer engines changes content strategy, technical SEO, and what “ungating” should look like. Finally, we talk about building AI agents, combining Gong call transcripts with Claude for sharper insights, and why leaders need to use the tools themselves to set the tone while still protecting the human voice that makes a brand feel real.

Subscribe for more real-world go-to-market engineering stories, share this with a marketing leader who’s wrestling with AI adoption, and leave a review so more builders can find the show. What part of your GTM would you rebuild first?

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin

🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.

New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.

Catch the video version of the podcast on our YouTube channel.

👉 Catch all our episodes at www.techmarketingrewired.com

📩 Got a guest idea or question? Email us at [email protected]

🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.

📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/

📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.

www.mightyandtrue.com

The way we build for the web is being fundamentally rewired. We’ve moved past the era of "drag-and-drop" and into the era of "Vibe Coding"—where natural language and AI orchestration allow teams to ship high-fidelity web experiences in hours, not weeks. 

But for an enterprise CMO, how do you balance that "startup speed" with the security and stability required for production-grade marketing?

In this episode of Tech Marketing Rewired, host Kevin Kerner sits down with Guy Yalif, Chief Evangelist at Webflow, to deconstruct the "messy middle" of AI adoption. Guy shares a masterclass on the evolution from traditional SEO to AEO (AI Engine Optimization) and explains why the future of MarTech lies in the Micro-App Stack.

Key topics discussed in this episode:

• The Vibe Coding Revolution: How the gap between strategy, design, and code is completely disappearing.
• Enterprise-Grade AI: Harnessing the speed of AI while maintaining the security and scale required by large organizations.
• The Death of the Monolith: Why the future is about "micro-apps" and intelligent microservices that AI can actually orchestrate.
• The AEO Playbook: Why "technical cleanliness" and internal link structures are the new requirements for being discovered by LLMs.
• Leading the "Beautiful Mess": How to build AI fluency within your team by making it safe to experiment, fail, and "feel stupid" during the learning curve.

Connect with Guy Yalif: LinkedIn: https://www.linkedin.com/in/guyyalif/ Webflow: https://www.webflow.com

More Tech Marketing Rewired Content: Explore more episodes and resources at mightyandtrue.com/podcasts or subscribe on Substack for deep-dive takeaways: kevinkerner.substack.com

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin

🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.

New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.

Catch the video version of the podcast on our YouTube channel.

👉 Catch all our episodes at www.techmarketingrewired.com

📩 Got a guest idea or question? Email us at [email protected]

🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.

📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/

📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.

www.mightyandtrue.com

In this episode of Tech Marketing Rewired, host Kevin Kerner sits down with Jay Tuel, Chief Evangelist of Sales at Demandbase, to deconstruct the "signal madness" currently hitting B2B tech. Jay breaks down how to move from manual CRM research to AI-driven orchestration that identifies the real buying committee—even when it's 40 people deep.

In this episode, you’ll discover:

• The Inbound Shift: Why Jay believes AI can (and should) handle 100% of inbound follow-up to ensure relevancy and speed.
• Mapping the Buying Group: How to move beyond a single contact to identify the 17 to 40 people actually involved in an enterprise deal.
• Creative Signal Sourcing: Using 10Ks, investor calls, and even video transcripts to drive executive-level engagement.
• The "Human-in-the-Loop": Where strategic humans fit into a world of automated outreach and how to avoid the "AI doom loop" of generic messaging.
• Self-Optimizing Tech: Why the future of MarTech is tools that continually optimize their own scoring based on real conversion outcomes.

Connect with Jay Tuel on LinkedIn: https://www.linkedin.com/in/jaytuel/ Learn more about Demandbase: https://www.demandbase.com/ 

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin

🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.

New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.

Catch the video version of the podcast on our YouTube channel.

👉 Catch all our episodes at www.techmarketingrewired.com

📩 Got a guest idea or question? Email us at [email protected]

🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.

📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/

📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.

www.mightyandtrue.com

Is your marketing structure holding back your growth? In this episode of Tech Marketing Rewired, Kevin Kerner sits down with Christine Royston, CMO of Wrike, to discuss how she is fundamentally restructuring her organization for the AI era.

Christine explains why she is moving away from traditional functional silos in favor of cross-functional pods designed for speed and agility. You'll learn why she believes "process comes first" and how her team uses workflow orchestration to reclaim hundreds of hours of manual work.

Key Topics Discussed:

• The Death of the Silo: Why Wrike is moving to cross-functional pods organized around business objectives rather than department titles.
• Operationalizing AI: The role of a dedicated AI Efficiency Lead in upskilling a non-AI native team.
• Rolling Planning vs. Quarterly Cycles: How Wrike uses ongoing three-month cycles to stay nimble and pivot in real-time.
• Process Before Technology: Why you must document and optimize your workflows before you can successfully apply AI.
• The "Customer Zero" Strategy: How the Wrike marketing team uses their own platform to drive 90% efficiency gains in technical tasks like SEO redirect mapping.

Connect & Resources:

• Guest: Christine Royston
• Company: Wrike
• Host: Kevin Kerner
• Sponsor: Mighty & True

Find more episodes and deep-dive frameworks at Mighty & True Podcasts.

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin

🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.

New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.

Catch the video version of the podcast on our YouTube channel.

👉 Catch all our episodes at www.techmarketingrewired.com

📩 Got a guest idea or question? Email us at [email protected]

🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.

📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/

📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.

www.mightyandtrue.com