Podcast Title: Tech Meets Nostalgia: Building Future Parks

Welcome to this episode of "Live with Sondra" where we explore the art and strategy behind designing theme parks that blend cutting-edge innovation with timeless emotional storytelling. Joining us is Markus Mack-Even, Founder and CEO of Mack Management Entertainment, whose global portfolio includes Universal Studios Singapore, IMG Worlds of Adventure in Dubai, and Chimelong Group in China. With over 250 years of family legacy in the attractions industry, Markus brings a rare perspective on building parks that honor the past while embracing the future.

In this session, Markus Mack-Even and Sondra dive into:

• Designing Across Cultures & Continents: How Markus adapts creative and operational strategies for parks in Asia, the Middle East, and beyond.
• Boutique vs Mega Parks: The differences in scale, team dynamics, and hands-on leadership between small and large attractions.
• Balancing Innovation with Nostalgia: Why preserving classic elements like carousels and animatronics is key to multigenerational guest loyalty.
• Technology’s Role in Guest Experience: How AI, data, and infrastructure are transforming safety, personalization, and operational efficiency.
• The Human Touch in Maintenance & Safety: Why skilled technicians remain irreplaceable despite advances in automation and AI.
• Strategic Expansion vs Ground-Up Builds: Insights into the challenges and advantages of extending existing parks versus launching new ones.
• Brand Longevity & IP Selection: Lessons from working with Marvel, Cartoon Network, and emerging IPs in global markets.
• Family Legacy & Leadership: How Markus’s upbringing in a 250-year-old roller coaster manufacturing family shaped his approach to business and creativity.
• Guest-Centric Design Philosophy: Why emotional connection, storytelling, and return visits are the true drivers of success.
• Team Loyalty & Project Execution: The importance of handpicked teams and trust in navigating complex builds and unexpected challenges.

Tune in for a masterclass in theme park development, where legacy meets innovation and every ride tells a story.

Connect with Markus Mack-Even on LinkedIn: https://www.linkedin.com/in/mackeven/

Connect with Sondra Shannon to learn more about Gatemaster’s role in fostering guest-centric innovation and operational excellence: https://www.linkedin.com/in/sondrashannon/

Want to learn more about Live with Sondra or apply to be a guest? Visit: https://gatemaster.com/media/live-with-sondra/

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