The Project: Inside Corporate Location Decisions

Tech on the Bayou? Looking Back at IBM’s Surprising Decision to Locate in Baton Rouge


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In March 2013, IBM shocked the tech community with its plan to build an 800-job technology center in Baton Rouge, Louisiana. In our second episode of “The Big Deal” series, we take a look at the impact of this major announcement on Baton Rouge and the State of Louisiana as a whole. To get the full story, we talked to Adam Knapp, President and CEO of the Baton Rouge Area Chamber (BRAC) and Greg Trahan, Director of Economic Development for Louisiana State University (LSU). Finally, to zero in on the effect of the project on the community, we asked our DCI colleague and current resident of Baton Rouge, Rebecca Gehman, to conduct some “woman on the street” interviews with local business owners.

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The Project: Inside Corporate Location DecisionsBy Development Counsellors Internationals