Targeting AI

Tech pioneer Alan Trefler of Pegasystems: GenAI added creativity, speed and scale to workflows

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In this episode of the Targeting AI podcast, Shaun Sutner and Esther Ajao interview Alan Trefler, founder and CEO of Pegasystems, discussing the evolution of AI technology, particularly generative AI, and its integration into business processes. Trefler shares insights on the differences between design time and runtime applications of AI, the importance of workflow engines, and the challenges of AI safety and reliability. He emphasizes the need for collaboration between AI and human expertise, and outlines Pegasystems' roadmap for effectively using AI in business process automation and legacy transformation.

Featuring: Alan Trefler, founder and CEO, Pegasystems.

In today's episode, we cover how:

  • GenAI has significantly advanced Pegasystems' offerings.
  • GenAI coaches differ from traditional generative AI assistants by focusing on design time.
  • Design time is crucial for ensuring reliable AI outcomes in business settings.
  • GenAI can enhance business process automation by streamlining workflows.

    • References:

    • Pegasystems expands agentic AI for business automation | TechTarget
    • Pegasystems expands generative AI in CX, BPA cloud platform | TechTarget
    • Pegasystems unveils AI assistant for knowledge management | TechTarget
    • CRM and BPM vendor Pegasystems adds new AI features | TechTarget

      • To learn more about AI and Pegasystems, check out Informa TechTarget news sites, including SearchCustomerExperience and SeachEnterpriseAI

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