In this interview, William St-Pierre discusses his innovative business in the field of tech hardware and software, focusing on a laser projector system designed to display construction plans at full scale on job sites. He talks about the challenges of traditional methods, the development process, and the importance of finding the right partners for capital raising. William highlights the difficulties and solutions in adopting new technologies in the construction industry, particularly in overcoming resistance to change. He emphasizes the necessity of perseverance, the importance of good partnerships, and the impact of regional differences on the adoption of their product.