Explore the transition from smart to cognitive cities with Varun Paul, Director at PwC Middle East. Discover how cities like the Line in Saudi Arabia, Telosa in the USA, and Seoul in Korea are leveraging data, AI, and next-gen digital infrastructure to become intelligent ecosystems. 

These cognitive cities are not just about technological advancement but are designed to learn, evolve, and proactively enhance inhabitants' well-being. From personalised digital wayfinding in mobility to AI-powered learning platforms in education and intelligent emergency response systems in public safety, we examine how cognitive technologies are transforming urban life across multiple sectors. Join us as we envision a future where cognitive cities shape sustainable, efficient, and livable urban landscapes. 

Explore the ambitious endeavors like NEOM, Qiddiya City, Red Sea Global, Diriyah, and AL Ula, each designed to elevate the Kingdom's global standing in entertainment, sports, arts, and culture. Hesham Ghaleb, Smart Destinations Partner, at PwC Middle East discusses the technological heartbeats of these projects, uncovering the challenges and strategies pivotal to their success. 

From evolving organisational structures to the imperative of technology governance, learn how our team's deep expertise guides these Giga projects through their complex journeys. This episode is a deep dive into the fusion of visionary planning and cutting-edge technology, spotlighting the path to making these monumental dreams a reality within Saudi Vision 2030.

Amidst Vision 2030's ambitious goals, we dive into how AI and GEBAI are revolutionising patient care, drawing inspiration from the innovation-driven Formula 1 industry. Discover with Janahan Tharmaratnam, Healthcare, Life Sciences & BioTech Partner at Strategy & how accountable care organisations leverage AI to simulate and optimise care pathways, ensuring efficiency and clinical excellence. 

We'll also highlight our team's role in pioneering responsible AI practices, ensuring that technological advancements enhance patient safety and care quality. Join us for an insightful look into the future of healthcare in KSA, where technology and ethical innovation converge to shape a healthier tomorrow.

Delve into how Saudi Arabia is aligning with Vision 2030 through its ambitious digital transformation agenda with Oliver Sykes, Technology Consulting Partner at Pwc Middle East. This episode explores the innovative use of new tech trends to enhance local consumer experiences and propel future giga projects into the forefront of global innovation.

This episode unlocks the full potential of GenAI as it is revolutionising electric mobility with Heiko Seitz, eMobility Leader at PwC Middle East. Exploring its role in vehicle design, personalisation, and digital experiences. From optimising battery development to enhancing in-car interactions, discover the groundbreaking applications and the critical success factors necessary for success.

Heiko explores the potential of GenAI to transform the electric vehicle landscape, offering insights into its challenges and promising future. Join us for a journey into the heart of innovation at the intersection of technology and sustainability.

This episode with Derar Saifan, Technology Consulting Partner at PwC Middle East explores GPT-5's game-changing abilities into the future as we unravel how GPT-5, the newest AI breakthrough, is revolutionising Saudi Arabia's Vision 2030. 

We examine how this system is a key tool in digital transformation through its: unmatched reliability, personalised experiences, and flawless integration across platforms, transforming AI use in every sector. From healthcare to tourism, discover GPT-5's key role in driving Saudi's tech revolution and economic growth.

Explore the seismic shift brought about by Web 3.0 and digital assets in the banking sector with Serena Sebastiani, Director and Financial Services Advisor at PwC Middle East. This episode unravels the intricate web of blockchain technology, decentralised finance (DeFi), and the transformative role of virtual assets in redefining traditional banking paradigms. 

From the tokenisation of tangible assets to the automation of financial services, we dissect how these innovations forge a path toward a more transparent, efficient, and inclusive financial ecosystem. With a special focus on the Middle East's burgeoning digital landscape, we highlight how strategic technological adoption is setting the stage for economic diversification and a new era of fintech innovation. 

Explore the shift from smart to cognitive cities in this insightful episode with Hazem Galal, Partner and Global Leader for Cities & Local Government, at PwC Middle East. Delve into how urban landscapes worldwide are evolving to proactively predict and meet the needs of their citizens, businesses, and visitors. 

Discover the transformative role of emerging technologies like GenAI and digital twins in shaping the operations and planning of cities, enabling an unprecedented level of anticipatory service delivery. From mobility as a service to innovative urban solutions in both established and newly developed cities, learn how cognitive cities are redefining urban living by foreseeing and addressing stakeholder needs. Join us as we uncover the future of urban life, where cities are not just responsive but predictive, crafting a more intuitive and efficient urban experience for all.

Delve into the transformative potential of GenAI in reshaping education with Roland Hancock, Education Partner and Chief Sustainability Officer at PwC Middle East. We confront enduring challenges like access inequities and variable educational quality, GenAI emerges as a beacon of hope, offering personalised, adaptive learning experiences for every student, regardless of their background. 

Yet, alongside these opportunities, we navigate the complexities of academic integrity, bias, and the risk of widening the opportunity gap. Is the future of education already here with GenAI, and if so, how do we leverage it responsibly to benefit all? Join us as we unravel the promise and perils of GenAI in the quest for truly personalised education.