Queens of Tech Podcast | 100 Voices of Impact | Representation Matters!

Tech Queen: Jingjin Liu – Founder of THE ELEVATE GROUP CEO & Founder ZaZaZu


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Jingjin is a trailblazing entrepreneur dedicated to advancing women's inclusion and social justice across Asia. As the Founder of ELEVATE with Uma Thana, she spearheads a dynamic group of companies committed to redefining societal, organizational, and individual norms to rebalance power and drive meaningful change for women at every stage of their professional journey.


Jingjin's career is marked by her leadership in global product management, successful portfolio turnarounds in multinational corporations, and the establishment of thriving organizations in Germany, China, and Singapore. Prior to founding ELEVATE, she was the founder and CEO of ZaZaZu, a pioneering corporate education platform aimed at empowering one million professional women to master challenges both at work and at home.


She also co-founded ASBO Drives Technology GmbH, which revolutionized agricultural practices in rural China by increasing crop yields and reducing vehicle downtime through advanced gearbox technology. This venture was successfully acquired by China Machinery Engineering Corporation (CMEC) in 2019.


In the male-dominated automotive industry, Jingjin made history as the only Asian, the only woman, and the only senior director under 35 to serve as Global Marketing Director at WABCO. There, she oversaw portfolios worth up to $800 million, achieved remarkable revenue growth of over $200 million, and generated $5 million in sales for ASBO Drives.


Driven by her profound passion for transforming the professional landscape for women, Jingjin continuously pushes boundaries and challenges societal norms to create an inclusive environment where women can thrive and embody their best selves.

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Queens of Tech Podcast | 100 Voices of Impact | Representation Matters!By Jasmine Moradi