Mari is a Principal at Icebreaker.vc with a portfolio boasting 100+ startups. As an ex-growth operator of a 15% profitable MoM startup, she brings a wealth of experience to the table. Additionally, she is the founder of Herizon.io, a non-profit dedicated to creating tech jobs for immigrant women. Notably, she was recognized as the Investor of the Year in NWITA.

A self-taught human-centric growth tech enthusiast, she embarked on her journey at the age of 12, earning her first affiliate marketing commission from her Fallout 2 game fan page.

Over her extensive 20+ year career, she has played a pivotal role in the growth of numerous clients and projects. With a decade in affiliate marketing and another decade as a consultant or in-house contributor at startups and a VC firm, her expertise spans various domains. Her specialization lies in early-stage ventures, ranging from zero to seed/series A.

Her professional journey has led her to thrive in the dynamic world of global tech startups, contributing to the success of companies like Freska, Paxful, Yousician, and her current role at Icebreaker.vc — a 140M€ early-stage VC firm with 100+ companies in Nordics and Baltics. Concurrently, she operates as a growth advisor at her growth hacking agency, Truly, and extends her expertise to immigrant women through growth hacking training at Herizon.

An early adopter of growth hacking, she considers it more than just a trendy term — it has been her pleasant hobby since the late ’90s and continues to be so.

Her mission is rooted in using her skills to assist startups genuinely dedicated to making a positive impact and becoming socially responsible entities. She staunchly believes in Nordic values, emphasizing work-life balance and equality in the workplace.

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