Wonder what it takes to succeed in real estate? Our special guest, Sonny Moyers has honed his masters degree in Psychology (Human Behavioral & Interpersonal Communications Theory) to design a real estate practice that incorporates psychological insights, communication strategies, and business acumen.

To excel in a crowded market, real estate agents should strive to be perceived as trusted advisors rather than traditional salespeople. Building genuine relationships with clients and focusing on addressing their needs is crucial. By prioritizing client satisfaction and providing exceptional service, agents can foster long-term relationships and generate referrals.

The Architecture of the Real Estate Practice: The Psychology & Art of the Real Estate Profession is a revolutionary guide for new agents, focusing on the overlooked art of building relationships and emotional intelligence to achieve lasting success in the industry. It's a journey that will challenge you to rethink everything you thought you knew about succeeding in real estate. From managing client relationships to building a thriving practice, Sonny Moyers covers it all with fresh ideas and practical solutions.

Join us as we delve into the secrets to becoming a true real estate professional. Whether you're just starting out or looking to take your career to the next level, this is an episode you can't afford to miss.

Special thanks to Softec for sponsoring this podcast and Office Hours for providing the venue.

Hosts: Brian Schwartz and Rosemary Russo

Guest: Sonny Moyers

Special thanks to Jennifer Foster.