In today's modern world of business, technology startups are a dime a dozen. What steps can you take to make yours succeed, where others have failed? What kind of pitfalls can you avoid, and strategies can you employ to improve your chances of success?

Alex and John explores what it takes to build a tech business from the ground up for the non-technical founder.

Video version here: https://www.youtube.com/watch?v=OXLuvf88rOo