And we are back with one of our favourite series, demystifying more common buzzwords that fly around the business world.

As we emerge from the uncertain times of 2020 (and the first part of 2021), this is the perfect opportunity to review marketing strategies and take advantage of the new techniques and tools being used by those with the gift of the gab.

On this episode of Tech Society, Ninja Software’s Alex and John are joined by digital marketing gurus Bernard Chia and Zion Ong from Alyka to tackle some of the confusing language spoken by marketers.

Terms:
TOFU = top of funnel
MOFU = Middle of the funnel
Multi channel marketing
Attribution Modelling
Segmented Remarketing
Programmatic advertising
Affirmiral marketing
AMP = Accelerated mobile pages
Inbound Marketing
Alyka:
https://www.alyka.com.au/

◎More Information◎

Tech Society Buzzwords Series:
▸#2 Business [068] - https://www.techsociety.fm/episodes/68-buzzwords-2-business
▸#1 Tech [061] - https://www.techsociety.fm/episodes/61-buzzwords-tech-1

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