WayAround tags are used to help individuals who are blind or partially sighted to identify and manage objects using NFC technology. Neva Fairchild, a representative from WayAround, explains the various types of tags, including stickers, buttons, magnets, and clips, and demonstrates how they can be used to label items such as clothing, food, and household products. She highlights the app's features, such as cloud storage for tags and customizable templates, and addresses a few questions about accessibility and compatibility with different devices.