In this episode with Ben Goodey, Marketing Lead at Sentisum and Founder of How the Fxck, we analyse automation as a tool to enhance the customer service experience we deliver as a company, looking at:

- Segregation of customer service and customer experience

- Secret sauce for converting customer insights into a customer service vision

- Synchronisation between brand and customer experience

- Frequency of monitoring support calls/tickets

Ben's LinkedIn profile: https://www.linkedin.com/in/benjamingoodey

Here are the links to resources that you can download.

Tip sheet: https://f.hubspotusercontent10.net/hubfs/2894767/Convince%20of%20the%20value%20of%20CX%20tipsheet.pdf

Experience the magic of service!