Coolness. Some brands have it. Some don’t. What separates cool brands from the rest is sort of… a mystery. Is it about originality? Authenticity? Aesthetics? In this episode, we’re talking to a Turkish fashion retailer - Sneaks Up - who has dedicated itself to feeding the country’s dynamic basketball and street culture. And we’re asking: “What makes a brand cool?”

In the age of digital consumerism, the way people shop and engage with brands is in constant flux. So, it’s pivotal for brands to offer a unified, personalized, and seamless experience to their customers. Today, we dive into the world of Migros – Turkey's mega-retailer – to understand how they've embarked on a mission to provide such an experience through the art of marketing automation and personalization.

When you think of the pioneers in the e-transformation sector in Turkey, there are few brands that resonate more than QNB eFinans. Founded in the vibrant Turkish fintech ecosystem of 2013, QNB eFinans has taken the concept of "e-transformation" to a whole new level. Today, we explore the transformative world of e-transformation and e-invoice and how commitment to innovation makes a difference. 

This is Techforce Türkiye, a new podcast hosted by Salesforce, where together with our incredible partners Inspark, and Kofana Digital we will explore some of the important issues affecting Turkish businesses today. Every two weeks we will be bringing you firsthand insights from the trailblazers themselves – entrepreneurs from startups and leading companies, all in one place. Wondering how these visionaries are steering their ships through the vast sea of technological advancements, AI wonders, digital-first customer experiences, and empowering gender equality? Look no further! Don't forget to hit that subscribe button below, and of course, share your thoughts in the comments.