We all know that the music industry has (and continues to) changed. So, how does an indie artist find success in this “direct-to-fan” economy we find ourselves in? Well, I have a theory and an actionable strategy that you may find helpful. I call it “Fan Farming”. When considering the growth of your fan base you should think like a farmer, not a hunter. Allow me to explain…

TechMuze Ep 45 – Fan Farming – The Artist Promotion Blueprint

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Today we get a sneak peek at the TechMuze Academy’s flagship course. MixLessons is a 25 week deep dive into the art of modern mixing. Please enjoy module 1 for FREE this week on the podcast! If you like what you’ve heard join the other TechMuze Academy students today and get instant access to the entire course. 
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TechMuze Ep 98 – Mixlessons Week 2

TechMuze Ep 97 – Mixlessons Week 1

What would it ACTUALLY take to replace your income with music? Is it possible to leverage your musical skill-set in such a way that you end up working less and making MORE? that’s what we discuss in this weeks episode of TechMuze. Using myself as a case study we crunch the numbers and explore exactly how I managed to gradually shift more and more of my income over to music and how I am now earning more and working less. 
If you want to sharpen your skills and begin a journey of self employment in the field of music consider joining the TechMuze Academy. You’ll learn music production, music theory and music marketing all in one convenient location. Enrol today!

TechMuze Ep 96 – Replacing Your Income (The Power Of A Leveraged Skill-Set)

Today we chat with Logan Brown from The Brown Sound Podcast about what it means to be a full time working musician in 2019. Logan is a talented performer, teacher and the host of a fantastic podcast for musicians. He also has a musical project with his fiancé called Taylor Angus. Check out what Logan is up to and subscribe to his podcast here: Brown Sound Podcast
			
				
				
				
				
				
				
			
				
				
				
				
				Grab A Free Copy Of The Artist Promotion Blueprint!Grab this 6 part video training course and learn how to grow a massive fan base even if you can’t tour! In this FREE course you’ll learn…How to create “luck” in your marketingHow to be prolific with your contentHow to leverage systems to automate most of your marketing effortsHow to use content marketing to capture new fansHow to monetize your musicHow to use basic psychology to make more salesAnd more!
				
				
					
						
						
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TechMuze Ep 95 – The Life And Times Of A REAL Working Musician

In 2008 Kevin Kelly penned an article called “1000 True Fans” that really resonated with me. Here’s an excerpt…
“To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans. To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans.
A true fan is defined as a fan that will buy anything you produce. These diehard fans will drive 200 miles to see you sing; they will buy the hardback and paperback and audible versions of your book; they will purchase your next figurine sight unseen; they will pay for the “best-of” DVD version of your free youtube channel; they will come to your chef’s table once a month. If you have roughly a thousand of true fans like this (also known as super fans), you can make a living — if you are content to make a living but not a fortune.
Here’s how the math works. You need to meet two criteria. First, you have to create enough each year that you can earn, on average, $100 profit from each true fan. That is easier to do in some arts and businesses than others, but it is a good creative challenge in every area because it is always easier and better to give your existing customers more, than it is to find new fans.
Second, you must have a direct relationship with your fans. That is, they must pay you directly. You get to keep all of their support, unlike the small percent of their fees you might get from a music label, publisher, studio, retailer, or other intermediate. If you keep the full $100 of each true fan, then you need only 1,000 of them to earn $100,000 per year. That’s a living for most folks.” (Continue Reading Here)

TechMuze Ep 94 – 1000 True Fans

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TechMuze Ep 45 – Fan Farming – The Artist Promotion Blueprint

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