In this episode of Data Planet, host Emma Davis interviews Anadelia Fadeev, Vice President of Global Demand Generation at HiveMQ.

They explore how modern demand generation evolves in highly technical markets, where traditional marketing tactics fall short and credibility is earned through product experience and trust.

Anadelia shares how her team connects complex IoT and MQTT-driven solutions to real customer needs, emphasizing the importance of understanding where technical buyers seek validation and how hands-on trials often outperform conventional messaging.

HiveMQ website: https://www.hivemq.com