B2B Marketing - A Guidebook for the Classroom to the Boardroom

"Technical Sales Is Dead, as Sales Is Only A Click Away Anymore!" – Prof. Waldemar Pförtsch, Part 2


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Many more interesting thoughts and perspectives on what industry and B2B markting will need to deal with in the near future are discussed and elborated. Tune-in to the second part of the coffee talk of Uwe and Waldemar on "Time to innovate" and find out why technical sales will disappear and how digital companies will play their part in the game. Learn what future successful top managers will need to do and profite from many different companies being discussed in this episode such as leading German company TRUMPH.
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B2B Marketing - A Guidebook for the Classroom to the BoardroomBy B2B Marketing Guidebook