The SaaS SEO Show

Technical SEO with Brian Shumway, Director of SEO Product at Upwork #85


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In this episode of The SaaS SEO Show, we’ve interviewed Brian Shumway,  Director of SEO Product at Upwork, and discussed programmatic SEO, technical SEO, and more.


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Timestamps:


  • (01:54) - Who is Brian Shumway?
  • (02:35) - Brian’s background.
  • (04:03) - What is Upwork?
  • (06:21) - Brian’s learnings.
  • (08:56) - Unique challenges regarding SEO at Upwork.
  • (10:40) - How to identify emerging topics?
  • (17:01) - Programmatic SEO.
  • (20:31) - How to optimize your crawl budget?
  • (24:23) - Technical SEO hygiene.
  • (27:40) - How is Upwork approaching localization?
  • (29:10) - Thoughts on SGE.
  • (31:20) - Brian’s opinion on generative AI.
  • (33:11) - The future of SEO.
  • (35:59) - Learn more about Brian and Upwork and get in touch.

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    Useful Links:


    Website: https://www.upwork.com/

    Brian on LinkedIn: https://www.linkedin.com/in/bshumway/


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    Stay Tuned:


    ► Website: https://minuttia.com

    ► YouTube: https://bit.ly/2DHaJNr

    ► LinkedIn: https://bit.ly/2BZJmhb

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    The SaaS SEO ShowBy Minuttia