Episode #113: Technology and Process Are Your Best Differentiators, with Mike Martin

Use your sales technology and process to differentiate your company, products, and yourself in the marketplace. Mike Martin, Director, Indianapolis Delivery Center at Appirio, shares his secrets to getting things right. From cultivating feedback from across your organization to getting the right data into your CRM, there are steps everyone should take to achieve a level of operational excellence that sets them apart.   Guest: Mike Martin (https://twitter.com/mikemartin__c) Host: Kevin Micalizzi (https://twitter.com/kevinmic)   Related resources:   • The Six Questions Sales Leaders Should Ask Their IT Department https://sforce.co/2qdmr8T   • The 4 CRM Dashboards Every Sales Leader Needs https://sforce.co/2PNgESx   • What Personal Trainers Can Teach You About Sales https://sforce.co/2POzbOg