Digital strategist and community advocate Aisha Satterwhite joins the show to discuss technology for social good. Drawing from her career working in advocacy, including her current role as a Vice President of Project Management at Blue State Digital, Aisha discusses how using technology to promote a business or a service isn't that much different than using it to advance a social cause. Success in both is about choosing the right tools, crafting effective messaging, finding your audience and constant measurement. She also details how technology for social advocacy has evolved as tech has become more accessible, and how it complements on-the-ground advocacy.