During this episode of Tech Qualified, Tristan Pelligrino chats with Adam Kranitz, Senior Director of Marketing, Brand & Communications at CloudCheckr. This interview takes a look at Adam’s past work experience which includes more than 20 plus years in creative services and technology marketing. Adam takes a deep dive into his role at CloudCheckr and shares his perspective on storytelling and other marketing campaign tactics.

Highlights

• Adam Krantiz starts the conversation by sharing some insight into his past work experience - starting with more technical roles before transitioning into marketing.
• He started his career as a video editor, graphic designer, and producer of corporate videos and has seen a transition from analog tape to digital to high definition content.
• He took his first job right after college working for a video production company in Washington, D.C.
• He joined CloudCheckr four years ago and is focused on cloud computing, AWS, and how businesses can transform how they function, using the power of the public cloud.
• He explains why he decided to initially take up a producer role, creative role, and then eventually marketing to sell and market services, but not be the guy behind the computer screen.
• This career change was quite transformational as he could actually focus on storytelling using any type of media instead of just depending on video or graphic designers.
• He talks about the marketing field in general and how it’s one of those disciplines that perhaps touches more fields of study than any other.
• He breaks down the struggles of marketers which involves the psychology of a buyer and the ability to understand how to use technology in the service of a story.
• CloudCheckr works in the industry of cloud computing and especially with those who are actively using a public cloud. 
• CloudCheckr is using a combination of Salesforce as CRM of record and Marketo for its marketing automation platform.
• Adam breaks down some of the challenges marketers have with data and discusses how CloudCheckr commits to cleansing their data and appending their marketing/contact data with the latest information.
• At CloudCheckr, Adam is primarily responsible for brand messaging, communications, external comms, copywriting, creative services, etc. 

This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.

With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.