This week, Apple had its announcement, and we have some thoughts. To summarize them, run outside your home or place of work a cry out with rage and frustration. This will capture adequately how we feel - not about the device, but about how Apple talks about them. Each of the devices, even the iPad Pro, look like sold pieces of kit. They also look remarkably like the Surface Pro 3, Roku 3, and iPhone 6 in turn. In addition, Microsoft is selling Surface more places, and Verizon wants to roll out 5G - someday. Someday, maybe we will calm down.