As companies and products mature, they tend to wander from their core purpose. This may be feature creep, like iTunes, where a whole bunch of crap keeps getting added, or it might be a move away from a core mission because of reasons. Microsoft had one such moment this week where they made their key cloud service, OneDrive, substantially worse and reneged on a promise to consumers to boot. Activision Blizzard may have crept into one too many gaming segments by spending $6 billion on mobile developer King, and Amazon is certainly mission creeping by opening bookstores. Also, a Google employee is on a one man crusade against bad cables. With this lack of focus, it's a wonder anything ever gets done.