What comes to mind when you think of political campaign strategies? Stump speeches? Collecting endorsements? Putting out TV commercials slamming opponents? Regardless, what probably doesn’t come to mind is big data.

In today’s social media-driven world, we’re putting a lot of information about ourselves on the internet. And increasingly, campaigns are taking advantage of all that information in some surprising ways.

Fordham Conversations Host Katie Meyer talks with NPR Political Reporter Scott Detrow, who’s been covering the campaign tech beat for months. Scott’s also a Fordham alum, and a former WFUV reporter