This conversation includes:

- How Sonia Fiorenza contributed to the FirstUp growth journey

- Importance of an Integrated Communications Platform

- Rethinking communication functions and budget systems

- Reducing costs and providing better insights faster

- The changed world of communication and the need for budget reevaluation

- Pride in the company's growth and evolving offerings-

- Role in advising customers and learning from them

- Attune Summit Event: Prioritizing employees and organizations in the tech discussion

- Importance of staying inspired and thinking differently