The AI conversation has not slowed since we recorded this episode in the spring, so it was a good time to revisit our conversation with Barcoding's Jody Costa about generative AI tools, their potential to improve marketing efforts, and what to beware of. We'll return with a new episode next week on Customer Journey and Experiential Shopping!

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(Originally released March 2, 2023) Unless you’ve been on a severe information detox, you’ve probably seen more than a few stories recently about AI and various tools for content creation. Not ones to miss a trend, we asked Barcoding’s Jody Costa to return to the pod to weigh in. She shares her experience with ChatGPT and similar programs, whether AI will impact marketing jobs, and the positives and negatives of using them in our business. It’s the episode that still feels pretty good about its job security.

#VARValue - Beyond marketing & advertising, in what other ways can AI tools be used by VARs to improve their business? 

Referenced articles & further reading:

BlueStar Nation - Creating Ads for Your Business Using AI

ChatGPT Sees Strong Early Adoption - Fishbowl

Google Unveils Bard - CNET

Eden Bidani post - LinkedIn

OpenAI is Using Media Websites to Train ChatGPT - Moguldom

The Prompt Box is a Minefield - The Convivial Society

Marketing AI Institute

TEConnecting with us:

Jody - Jurassic Park & evolution

Dean - Subscription Trash

John - Accidental James Webb Discovery

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