Retailers are never going to stop being interested in improving the customer experience. We have more to discuss in upcoming episodes, but we thought we should revisit this episode with CDW's Andy Szanger.

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(Originally released Aug. 3, 2023) Consumers are returning to brick-and-mortar stores, but after years of convenience and digital shopping, expectations for seamless, fast, and maybe even fun visits are higher than ever. This week, CDW’s Andy Szanger joins the pod to discuss how retail tech can improve customer journeys and create an “experience” that keeps them coming back. How much do consumers value their time? Why is improving employee experience just as necessary as customers'? Are experiential solutions just for Tier 1 retailers?

#VARValue - What new retail tech, innovations, or trends should VARs be learning more about that are likely to become part of their tech stack in the future?

Referenced Articles:

Forbes - "How Tech is Making the Retail Industry More Efficient and Improving the Customer Experience"

Lightspeed - "What is Experiential Retail?"

Lowe's "Project Unlock" - Video

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