Ted DeBettencourt is the Co-founder of Juvo Leads, a fast-growing legal tech company helping law firms capture 50% more leads through real human chat. A former law and business student turned entrepreneur, Ted built Juvo Leads out of frustration with ineffective chat services. His “butts, not bots” approach emphasizes empathy, data-driven results, and authentic client connections. Today, Juvo Leads serves over 1,100 firms nationwide, empowering lawyers to convert more visitors into qualified cases while optimizing their intake and marketing performance.

In this episode, John, Kyle, and Ted discuss:

• How Juvo Leads helps law firms boost leads by 50% with real human chat
• Ted’s journey from law school to building a successful legal tech company
• Why empathetic conversations outperform AI bots in converting leads
• How message response time impacts Google’s Local Services Ads rankings
• Data-driven insights on SEO vs. PPC vs. LSA for generating quality legal leads

Key Takeaways:

• Juvo Leads’ “butts, not bots” philosophy proves that empathy and genuine human interaction outperform automation. By having real people engage visitors, law firms can build trust faster and convert more prospects into clients.
• Ted’s journey began with frustration — when existing chat vendors failed his clients, he took matters into his own hands. That hands-on solution grew into Juvo Leads, now serving over a thousand firms nationwide.
• The data speaks for itself: firms partnering with Juvo Leads often experience up to 50% more qualified leads within just 30 days of a free trial, making it one of the most effective conversion tools in legal marketing.
• When it comes to Google’s Local Services Ads, response time is the hidden key to success. Quick engagement doesn’t just secure more leads — it directly boosts rankings and visibility above competitors.
• Paid search delivers the most serious inquiries, while SEO casts a wider but less targeted net. Ted’s data-driven insights help firms balance both strategies for steady lead flow and better case quality.

“Our motto is butts, not bots. That's butts in the seat, not bots in the cloud. We use real people to answer chats. Why we use real people in an AI-driven world is because we're able to have a lot more conversations by having an empathetic conversation with someone and relating to what they're going through.” — Ted DeBettencourt

Connect with Ted DeBettencourt: 

Website: https://juvoleads.com/ 

LinkedIn: https://www.linkedin.com/in/theodoremdebettencourt/ 

Email: [email protected] 

Connect with John and Kyle:

Website: https://defactodigitalconsulting.com/

LinkedIn: https://www.linkedin.com/in/john-schroeder-b87b3821a/

Facebook: https://www.facebook.com/DeFactoDigital

Instagram: https://www.instagram.com/defactodigitalconsulting/

Emails: [email protected] , [email protected]

Show notes by Podcastologist: Angelo Paul Tagama

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.